I’ve posted before about how blog search differs from normal search, and how there is a great need for it for both relevance and timely information. Technorati, blo.gs, IceRocket and Google are a few of the main players in this arena.
Sphere, is the new kid on the block. Their Beta started this weekend. They claim to have a new and better algorithm that allows them to:
- delivers the most relevant, timely and authoritative posts and blogs on any topic;
- indexes and searches the full text of each post, not just the feed contents or the home page;
- allows you to search by relevance and time;
- uses content analysis to blend related mainstream media with blog results for a complete picture
Time and more testing will tell if this what they claim is true. At this point I’m impressed with the speed of the searches, but I’m not convinced of their relevance yet. Why? Because I searched for “White African” and nothing from my blog appeared – I know there are not a lot of white african references on the web, so this seems odd to me. The only reference I find is on a blog that links back to me (Sudan Watch).
Anyway, I know this is in Beta, and I know I should search for more than just “white african”. I’ll do that over the next week and let everyone know my findings.