Where Africa and Technology Collide!

Etech Begins

ETech 2006I’m in San Diego, CA at the Emerging Technologies Conference (ETech). Currently, I’m in the “Designing the Next Generation of Web Applications” seminar put on by Jesse James Garrett and Jeffery Veen of Adaptive Path (well, Jeffery now works for Google since Measure Map was bought out a couple weeks ago).

So far they’ve discussed that viewing the web, and designing applications for it, you have to see through 2 sets of eyes:

  • Those who see the web as a place to build software applications
  • Those who see the web as hypertext – publishing online

There are also 5 levels to consider when designing an application:

  • Strategy – who is it for, what it’s supposed to do
  • Scope – functionality needed to make it work
  • Structure – how do those features fit together, how does the user move through it?
  • Skeleton – how do you make those relationships REAL on the page
  • Surface – how do you make it not just pretty, but visually effective?

SIDENOTE: There are about a 50:1 ratio of men to women here.

NOTE #2: If you look at the schedule of speakers/sessions and are interested in one, let me know and I’ll try to attend it and give you feedback.


  1. Hi

    Will you be attending wednesday’s “G/localization: When Global Information and Local Interaction Collide” by Danah Boyd? The premise sounded interesting, especially the question of how emergent technologies connect with social practices.

    And like anybody else who’s everready to click the “skip intro” button to sidestep flash time/bandwidth-wasters, I also found the “Look Ma, no flash” by Lazlo description intriguing.

    I’d appreciate a summary if you attend either of these sessions.


  2. Hash, are you going straight back home afterwards or are you by any chance heading up to Norcal as Ory was last week? If so I would love to meet you for a cold Tusker or two 🙂 Unfortunately I missed out on meeting Ory.

  3. Actually, I am heading back to Orlando straight after the conference. I wish I had time to get up north thought – there’s nothing like a cold Tusker as Hash-bait. 🙂

  4. Geekette, I’m going to go to the “G/Localization…” session, but I’m not sure about the “Look Ma, no Flash” one due to another session that I’m interested in too. I’ll fill you in on the session later today.

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