Where Africa and Technology Collide!

On Advertising

“Advertising is a tax for having an unremarkable product.”

– Robert Stephens, Founder and “Chief Inspector” of the Geek Squad



  1. I guess Google is unremarkable? I guess I don’t quite get it; or buy it, rather.

  2. Shanti, I’m glad you brough Google up, because they are the prime example behind a statement like this. They are the quintessential remarkable product. People talked about them thereby letting them get away with less marketing dollars being spent.

    Google rose to greatness not on the backs of advertising dollars, but on the words of people who loved the platform. What they did do, and there is a fine distinction between it and advertising, is spend money on PR.

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