I’ve written about PayPerPost before (here and here), it’s a way for bloggers to make money by writing about products and services. PayPerPost is the platform that brings advertisers and bloggers together.
Zookoda, a company that provides a technology solution currently used by over 10,000 bloggers around the world to update their readers via email whenever they issue a new post. Over 2.3 million people opt-in to blog newsletters powered by Zookoda technology. â€œWe now have 5,500 advertisers and 22,000 blogs in our network, says Ted Murphy. â€œZookoda helps building traffic for our bloggers which in terms gives our advertisers more exposure.â€
This is big news, it means that PPP is moving towards a more holistic presence among bloggers. I wouldn’t be surprised if they added a blog stats feature as well, it would allow them to present a full package to bloggers.
Ted Murphy, founder of PayPerPost, did mention to me that the Australian founder of Zookoda is with them for a little while. He still won’t tell me the price, but I guess that’s fair. Anyway, good luck to PPP, and congrats to Zookoda.