I would love the opportunity to talk about Jamati and the other Diaspora Interactive Media Corporation brands when I’m in Nairobi. Feel free to contact me at mageto@dimcorporation.com…..

Best Regards,

Elias

“I think Jamati is a good site but my only problem with social sites is monetization. We all know the main draw back of facebook and youtube. I would like to know how jamati will monetize the site.” – Afrostartup

I don’t think it’s a matter of difficulty monetizing social networks, they just monetize in a different way based on the issues surrounding social networks. First off, Jamati.com is not a social network (in that users do not create the content). We’re in the business of creating content (so far), whereas social networks allow the user to create content. The common issue with monetizing social networks is the frequent misuse of copyrighted material published by the user, often against copyright laws. When a social network sells ads on pages that contain unauthorized use of copyrighted material, they are typically profiting in an unethical, if not illegal way. That’s why so many lawsuits have been brought up against the likes of YouTube.com and others. But since we control the content on our site and attempt to make all necessary authorizations before using copyrighted material, the issue of selling ads on our pages is less conflicting.

Most editorial based sites monetize through partnered sponsorships, ad placements, and advertorials (paid-for editorials). Some even set up e-stores and sell branded products. One advantage editorial sites have over social networks is brand power. Many advertisers like to associate themselves with strong brands, and Jamati.com is certainly becoming that.

Demographics is key part of brand power, and the more niche a brand can be, the greater the likelihood of successfully run targeted ad campaigns. Certainly traffic volume is important, but if you consider MySpace, with such a wide spread demographic, the success of an African based ad campaign would pale in comparison to one run on Jamati.com which primarily targets Africans and the diaspora.

As online advertisers look for new ways to engage their markets, it will be up to the content providers to develop new ways of reaching those markets and tapping into new ones.

We strive to showcase African Entertainment from the continent and around the Diaspora on a daily basis. You might want to think of us as an E-zine vs. social networking site. Although we do offer quite a bit of networking as a consequence of our relationships (smile).

If you do have additional questions, feel free to send media inquiries , etc…my way.

Thanks again for your interest in Jamati!