Comments on: A Crash Course in Branding from Cheryl Heller

By: Joshua

Joshua — Fri, 24 Oct 2008 00:44:57 +0000

Nice to see the brand structure getting some work. I have to admit that this is a huge area lacking with a lot of young businesses starting out. It was one of the things we put together with Pamoja getting off the blocks. Interesting thing is that there has been a lot of learning we have gone through in the last 2 months and it is time to incorporate the new ways of seeing we have been experiences. Pop Tech sounds like fun.

By: Greg Rollett

Greg Rollett — Mon, 20 Oct 2008 20:32:29 +0000

Eric,

This is a great brand statement for you guys. I feel you nailed it and kept it simple, yet powerful. Here’s the continued development of Ushahidi and helping to save the world, one day and one SMS at a time.

By: Russ

Russ — Mon, 20 Oct 2008 11:12:30 +0000

Great work on the Ushahidi Brand Promise

By: Taylor

Taylor — Sun, 19 Oct 2008 22:04:44 +0000

Hash, awesome posts as of late. Keep it comin’!

I know you’ve discussed how you’ve kind of accidentally created a ‘brand’ around White African. I’m pretty sure I’ve got a handle on WA’s values, mission, etc., but what is White African’s promise? Is it delivering Ushahidi? I know it’s broader than that, but is it quantifiable? How would you describe it?

By: Nate Berkopec

Nate Berkopec — Sun, 19 Oct 2008 17:49:58 +0000

The statements read well – but the fact that it’s being developed by and deployed (first) for Africans is completely absent. It’s a unique selling point – why not mention it?

The brand promise seems broad as well. What about things like Guy Kawasaki’s notion of “mantras”?

By: A Crash Course in Branding from Frog Design

A Crash Course in Branding from Frog Design — Sun, 19 Oct 2008 16:53:24 +0000

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