Oh, yes. I didn’t think about the “wider audience”. That could help Adgator. But, on the topic of Adgator’s business model: I really think it should not only be an “ad server”. As a second leg, it should also enable bloggers (and the “wider audience”) to easily turn some (or all) of their content into paid content on their sites. So, to make content a second source of income – for both blogger and Adgator. Here one must look at what http://www.klatscher.com has done. There is a guy taking the widest possible angle at income-generation – for his own benefit, as well as his bloggers’.
]]>So, SA’s blogging scene will always be a “rand-aktiwiteit” with no financial viability. (I deliberately hold back on a view of Adgator, but suggest Naspers look at a business model such as the one at http://www.klatcher.com.)
]]>So, Adgator is far from a “no-brainer”, as Taylor suggested above. At least, not in the next 3 – 5 years…
To share on a 50:50 basis under these circumstances, is way off the mark. To get the virtuous circle going of bigger audience, more and better blogs, more advertising income, bigger salaries for bloggers, more and better blogs etc…the phenomenon will need a financial push. I’m thinking of a financial injection into blogging by Naspers, in the form of a small basic monthly salary (very small), plus all the ad revenue income. This to selected bloggers. And for a predefined period.
Otherwise, the blogging scene and Adgator won’t get off the ground.
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