Justin Hartman and the guys at Afrigator are at it again. I’ve wondered for a very long time why no one had created an ad network for African bloggers, thinking that there surely must be someone out there who wanted to advertise on some African blogs.
Afrigator recently had a sizeable stake acquired by MIH Print Africa, a division of Naspers Limited. This gives them more money to work with, and more credibility. This also means that they have a sizable sales team at their disposal, which is one of the biggest issues when doing an ad network.
Before you run off to Adgator and sign up, here are a couple things you should know:
- It’s a 50% revenue split with Adgator.
- You get paid on a CPM basis, so you had better have a good deal of traffic to make money.
I had a couple questions for Justin regarding Adgator, and he was kind enough to reply with some answers. Here is our dialogue:
How do bloggers outside of South Africa get paid?
At this stage we’re only piloting the program in South Africa. We need to test the viability of the program in the country where Afrigator’s largest base lies and if we can make it work here then we’ll take what we’ve learned into other African countries. When we do, we’ll most likely setup our own bank accounts in those countries so that we can facilitate the payment process from within those regions. One of the core issues we’ve always struggled with in the Adgator idea is the payment one and we realise that paying people from SA simply won’t work.
Are you mainly focused on South Africa right now?
Yes – we’re only SA for now. I’m hoping to roll this out to Kenya and Nigeria by March 2009.
I know you have a sales team, how much of those sales are done outside of South Africa?
None at this stage and herein lies the problem. Because we have little resources in other African countries it makes Adgator even more difficult to implement outside of SA. However, through our efforts with Afrigator we are working on overcoming this issue and establishing ourselves in our larger African countries.
How many advertiser are already lined up?
This is without doubt the most difficult aspect of the job as advertisers need to be educated in this process. That said it looks like we’ve got between two and four advertisers depending on how the final negotiations go.