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WhiteAfrican

Where Africa and Technology Collide!

Tag: africa (page 4 of 24)

The “Mobile Web” as text and voice

The mobile web revolution has already spread around the world. The phase of it that we live in is where we see the internet hitting critical mass based on the availability of web connectivity on mobile devices. Data is widely available, and the costs continue to decrease at an alarming rate. We’re seeing the disruption this is causing already, from businesses to consumers, and within the political structures of entire countries.

THE MOBILE WEB from Duniamedia on Vimeo.

Dunia Media, out of Switzerland, has put together a good video showcasing this change.

Interestingly enough, this video showcases iCow and M-Farm, both providing agricultural data to farmers, not in a browser, but as text or voice messages. One could think the title to be a tad misleading, as the “mobile web” term is largely applied to web interaction on a browser on a phone.

What I like about this take though is this; the internet allows for a paradigm that doesn’t care what device you have, whether PC or phone, as long as you have a database and a channel you’re in the game. As long as the device has some type of text or voice communication it is suddenly a read/write platform.

What we’re seeing in applications coming from Africa is a way to stretch the use-case of “old” messaging technology like SMS, USSD or voice into new ways of data transfer that challenge Western conceptions of what the internet is.

Kikuyu Grass and the Macro / Micro Problem

Kikuyu GrassKikuyu Grass comes from East Africa, and is heavily used in sporting fields and schools around the world due to it’s hardy nature and ability to repair from damage quickly. It’s also tough, aggressive and spreads like a weed due to how it sends out long shoots. If you know this grass, you aren’t surprised to see one “runner” of Kikuyu Grass dropping in and out of the ground over a 20-30 meter area.

I like the analogy of Kikuyu Grass to discuss an issue that I see as a major issue in certain industries in regards to how technology solutions get critical mass and go mainstream, or don’t.

The Macro and Micro Problem

I call this a “macro and micro problem”, where you have to solve a big overarching issue of scale at the same time as solving needs for individuals at a very hyper-local level. This is a particularly difficult problem for bootstrapped startups to manage, because they don’t have the money or access to infrastructure to scale wide, even though they might have an excellent micro-level solution that individuals want to use.

There are two industries in Africa that I see this problem at it’s greatest, though I’m sure there are more; agriculture and healthcare. In both agriculture and healthcare you need to serve the finite needs of a farmer or someone who is sick or injured, yet it’s difficult to provide that any one solution to millions of people. Academically, you can do it, it’s easy to come up with a solution sitting in a room somewhere with a whiteboard. It’s also feasible to roll out a pilot project and make it work well in one area.

What’s difficult is replicating that same working idea at scale. This only gets more difficult as you take in the hyper-local technology demands and cultural context across a country. In fact, there are few organizations who have figured out how to roll out new technology at a national level, the best being large corporations such as bottling and soap companies, and of course the mobile network operators.

Let’s look again at healthcare. There are some great solutions coming out of the tech community for problems surrounding patient information, clinic and doctor information, medicine supply chain management, drug reminders and more. Some are at pilot stages, but none have critical mass at a national level. They simply can’t build the infrastructure fast enough, can’t market widely enough and aren’t trusted by everyone, everywhere yet. Can they do any of these? Yes, but it takes funding and great execution.

Examples from the payments space

The payments industry is on that has been able to solve this from both a macro-to-micro level, and also from the micro-to-macro level.

Macro-to-micro
The too often talked about mobile money solution in Kenya, Mpesa, is actually a really good example here. The product innovation came from outside the company, but the execution on it came from inside, as did the strategy to focus on getting thousands of Mpesa agents going all over the country. This focus on hyper-local agents solved the micro problem, and the national infrastructure and brand of Safaricom allowed it to proliferate and gain trust.

Micro-to-macro
PayPal began as a solution for small businesses or individuals (and grew largely through use on eBay) to accept payment via credit card, which was expensive or hard to do back in the early 2000’s. They were small, serving individual needs, but were able to grow their brand and scale their infrastructure to what they are today due to large VC investments.

Outstanding Questions

The question is, are there ways to solve this problem in healthcare and agriculture?

In agriculture, how will the Esoko‘s and M-farms of the world do it? Can they do this on their own, will it have to be take in by a larger company to hit critical mass?

In healthcare, will MedAfrica be able to get enough data and downloads for mainstream use? Will mPedigree and Sproxil be able to scale their counterfeit drug solutions?

I think these types of startups can, though some will have to broker partnerships with larger organizations, like the government or the mobile operators to do so. Each of them will also have to work very hard in order to meet the demands of putting a new technology solution in play at a large scale.

Like Kikuyu Grass, which has many touch points to the ground as it’s runners spread across and takeover a whole field, startups trying to solve problems in a big industry vertical need to have many local touch points as well.

Thoughts on Africa’s Mobile Operators and Disruption

Generally speaking, mobile network operators (MNOs) were highly disruptive in the 90’s, but have continued to decrease in this over the last decade. Operators are no longer the offensive, attacking force of yesteryear, instead they’re putting up barriers and defensive walls trying to protect what they have and hide.

Instead, the disruption comes from the open web. Whenever the operators put up a blocker to what users want, usually in the form of price or access to their infrastructure, the web finds a way of displacing them. Examples abound in location based services, text messaging, video and photos.

There’s a reason operator revenue is shifting away from voice and SMS towards data. The products that got the operators here are receding in relative value. The user wants what’s available in the open web, and that’s just not found, or being provided, by the operators.

So, what is an MNO to do?

Change. Disrupt someone else. Innovate.

One of the biggest disruptors, even in this decade of MNO mediocrity, has been Safaricom – the 800lbs gorilla in my own back yard. They’ve invested in new technology, products and business models like few others, and are reaping the rewards of those strategic moves.

Do I like having a monopoly player in my market? No.
Do I feel bad for the other MNOs (Orange, Airtel and Yu) who are crying now? No, they did this to themselves.

Let’s dig into their golden-child, Mpesa, the mobile peer-to-peer payment system that’s did $3.15 billion in transaction in just the last 6 months(!). How do you know they succeeded in innovating? Well, the easy answer is looking at their profitability and user tie-in that they get from Mpesa. Look more closely and you’ll notice the other signal, all of the bank lobbies in other countries have put up huge walls, blockading an aberration like Mpesa from having sway in their country.

[Sidebar: A warning to everyone who wants to see innovation in their country. Over regulation of telecommunications and banking strangles it. South Africa and Nigeria are cases in point.]

So, Mpesa sounds to everyone like a huge success story. It is, and it’s not. What we think of as an amazing disruptive product is really only halfway up the mountain. There are too many corks being popped while money lies sitting on the table. This stems from 2 main things, which seem to be an issue of Vodafone primarily, since they own the IP for Mpesa and own a 40% stake in Safaricom:

  1. The lack of leadership by Vodafone to NOT open up an API that other businesses could build on and increase usage. They’ve stifled innovation on their own product.
  2. Their lack of vision in the global payments space. Their shortsideness in not spinning out Mpesa as its own company to take on Visa and Mastercard directly. This was one of the few products and business models that could do that.

More MNO Innovation

So, Safaricom might be stifling its own product, but they’re still not short on disruptive features and products. They do fall prey to bureaucracy and political infighting, but they’re also one of the most aggressive MNOs globally, always trying new things. Three more examples:

  • Creativity in 3g data pricing and accessibility down market.
  • First-movers in 3g and exceptional data coverage countrywide.
  • Okoa Jihazi, their product that gives a loan of credit from the operator to users who are tight on cash.

Other examples of MNOs who are innovating in Africa are:

Airtel Madagascar working with Movirtu with their new Cloud Phone, a way for people to share a phone, but keep the SIM card in the cloud.

MTN, testing Mobile Phonebook by FeePerfect out of Cameroon, a product that puts a phone book into everyone’s phone.

Small + Big

Clearly, innovative products can come to market through MNOs. What’s the common denominator on these products though? Most of them came from small companies and were then incorporated into the MNO.

Ideas come from outside, they come from the edge. Scale comes from inside, from the massive infrastructure provided by the MNO. They have to work together to succeed.

I work with, and talk to, hundreds of entrepreneurs. They have ideas, prototypes and products that just might be what the users want. They lack the access to the infrastructure to roll it out.

As an MNO, you boost your chances of success in this increasingly chaotic space by not walling everything off, but by opening it up.

Infographic: Mobile Phones in Uganda 2011

The iHub Research team has been at work pulling together the mobile phone stats for Uganda and putting it into an infographic. It’s good to see the 41% density of mobile phones and impressive numbers starting to show up from the 1 million users of Uganda’s MTN (60% market share) Mobile Money solution.

So far they’ve done Kenya and Uganda, next up is Tanzania (I believe), so keep an eye on the iHub blog for more.

The Subtle Condescension of “ICT4D”

I have cognitive dissonance over the term “ICT4D“. The term “ICT4D” is confusing, hypocritical and has a whiff of condescension that makes me cringe.

As I understand it, it’s what NGO’s do in places like Africa and Asia, but if the same things are done in poor communities in the US or Europe, it’s not called ICT4D, it’s called civil society innovation or a disruptive product.

I’ll be the first to say that I think more communications and technology tools in the hands of ordinary people is good, it’s what we need. For this reason I didn’t come down on the OLPC project, not because I agreed with it’s strategy or reason for existing, but because I simply think that getting more computers in kids hands is good idea.

So, let me be clear: I’m not against the practice of getting more ICT into Africa, I’m just don’t appreciate the condescension and hypocrisy that the term ICT4D comes with, and I’ll bring up the reasons that it actually constrains the technology innovation culture in Africa.

What do we really mean by “ICT4D”?

Ken Banks is doing a fun “ICT4D Postcards Project” where he’s asking people who work in that field to send him a picture with a note of why it matters to them. Though a fun project, I hesitated when asked to participate, because I’m particularly put off by the terminology. But, I did one, and here it is:

A few of the UN cars outside UNMIL in Liberia

“ICT4D” represents a mental roadblock. A term that brings as much baggage with it as a sea of white SUVs, representing the humanitarian industrial complex’s foray into the digital world. It means we’re trying to airlift in an infrastructure instead of investing in local technology solutions. Like the SUVs, it’s currently an import culture that will not last beyond the project’s funding and the personnel who parachuted in to do it.

If an ICT4D-type project is done in a poor part of America, is it still considered ICT4D?

That’s the question that sums up the hypocrisy of this term to me more than anything else. Here’s a an example of what I mean, on a project that I really like and am behind: PeaceTXT. It’s using mobile phones and SMS to help with violence interruption in Chicago.

Is that ICT4D? If it was deployed in Johannesburg or Mogadishu it sure would be labeled as such.

Is ICT4D basically branding for emerging market tech? It seems like it’s a way to name interesting and innovative products from Africa and Asia as something different than their counterparts doing the same thing in the West. In the West they’re called a disruptive initiative or civil society product.

If an African company creates a product that gets millions of Africans using technology to communicate better, which seems to be the very definition of ICT4D, are they automatically that? Mxit does that… What are they?

Let’s say you’re Kilimo Salama, run by my friend Rose Goslinga, which is a micro-insurance program designed for Kenyan farmers, and a partnership between Syngenta Foundation, UAP Insurance, and Safaricom. You charge, make money and yet are helping both small and large farmers alike. Is this ICT4D?

A roadblock to African tech

I was recently discussing this term with one of my Kenyan tech friends, where he stated, “I always picture a team from the UN putting up toilets in Uganda when I hear of ICT4D.”

Uganda: poster about UDD toilets

That’s one of the key problems that the ICT4D space, because to an African it comes with all the baggage of 60+ years of failed aid and development work on the continent. It triggers that begging bowl mentality, instantly stripping the dignity away from the initiative.

It also feels like this is how international NGOs are trying to stay relevant, by creating a new department and new initiatives that the big funders will buy into and support (themselves to stay relevant). Ask yourself, how many ICT4D projects in Africa are more than pilot projects? How many are just Westerner organizations parachuting in, which have no hope of staying alive beyond the time and funds put in by their organization? Sounds like the same old “aid story” to me.

That might be annoying, but the actual problem with this is twofold.

First, the African technology startup scene is young, but it’s ready to be treated as a real industry with real investors looking to make real returns. When the people who are doing business and making money in African tech get a sniff of an “ICT4D” project, they immediately dismiss it – labeling it as a special needs project where the regular rules don’t apply.

A startup company who is trying to create value and make money, but doing so with what outsiders view as poor or disadvantaged communities, is often pigeonholed internationally as ICT4D. For instance, is Esoko the money-making agricultural product from Ghana, which is now in a dozen countries, an ICT4D company? How about if a company started off by being used in Africa, but then their product went global – such as with Ushahidi?

Second, the funds and work put into this space by the NGOs are creating a false floor in the economy. They’re undermining the community of tech entrepreneurs who could be building the same products and services and charging for it, just like we’d expect any company in the West to do if there was a valuable service worth paying for. If it’s a service that should be supplied by the government, then they’re short-circuiting those responsibilities and subsidizing actions that subvert the public offices away from their duty.

Let’s say, for arguments sake, that the only way to get a much needed project going is to get a Western team in-country to start it. Is there a reason why ICT4D projects are slow to get local ownership, management and team members? Is this technology tourism and fabricated externally run projects, created because doing work in Africa is an adventure?

In Closing

What I’m hoping to get across is that we’re doing ourselves a disservice with this terminology and that it has a negative perception in the tech startup culture in Africa. Technology is about overcoming inefficiencies in the system, and products succeed because they solve real needs within communities. In Africa, as in the West, some of these solutions are for-profit and some not-for-profit. It’s important to invest in the local startups involved in trying to solve these problems and come at it from a more objective view, instead of labeling innovative technology solutions from Africa automatically as ICT4D.

We have to thinking less of ICT as something that’s about development, and more of it as a commercial venture. We need more focus on ICT4$ than ICT4D.

Africa: Turning the World Upside Down

Whitespace in business is defined as a place, “…where rules are vague, authority is fuzzy, budgets are nonexistent, and strategy is unclear…” It’s the space between the organizational chart, where the real innovation happens. It’s also a great definition for what we see in Africa, and it’s the reason why it’s one of the most exciting places to be a technology entrepreneur today.

I just finished with a talk at PopTech on Saturday where I talked about “The Idea of Africa” and how Western abstractions of the continent are often mired in the past. It’s not just safaris and athletes, poverty and corruption – it’s more nuanced than that.

Today I’m in London for Nokia World 2011 and am speaking on a panel about “The next billion” and how it might/might not turn the world upside down. In my comments tomorrow, I’ll probably be echoing many of the same thoughts that came out over the weekend at PopTech.

Here are a few of the points that we might get into tomorrow:

Horizontal vs Vertical scaling

I talk a lot about this with my friend Ken Banks, where we look to scale our own products (Ushahidi and FrontlineSMS) in a less traditional format. As entrepreneurs you’re driven to scale, but our definition of scale in the West tends to be monolithic. Creating verticals that are incredibly efficient, but which decreases resilience.

In places like Africa, we have this idea of horizontal scaling, where the product or service is grown in smaller units, but spread over multiple populations and communities. Where a smaller size has its own benefits.

In this time of corporate and government cuts, where seemingly oversized companies are propped up in order to not fail, there are some lessons here for the West. We shouldn’t be surprised that the solutions to the West’s problems will increasingly come from places like Africa.

Instead of thinking of Africa as a place that needs to be more like the West, we’re now looking at Africa and realizing the West need to be more like Africa.

Reverse distribution

Will we increasingly see a new set of innovative ideas, products and services coming from places like Africa and spreading to the rest of the world? Why is Africa such a fertile ground for a different type of innovation, a more practical one – or is it?

Disruptive ideas happen at the edge.

Africa is on the edge. While the world talks at great length about the shifting of power from the West (US/Europe) to the East (India/China), Africa is overlooked. That works in our favor (sometimes).

A couple of the ideas and products that have started in Africa and been exported beyond the continent include; Mpesa, Ushahidi and Mxit.


Mpesa – the idea came from Vodafone, but product met it’s success in Kenya. Over $8 billion has been transferred through it’s peer-to-peer payment system. Vodafone has failed to make the brand go global, but the model itself is being dissected and mimicked the world over.


Ushahidi – we started small, from Kenya again, and driven by our Crowdmap platform now have over 20,000 deployments of our software around the world. It’s in 132 countries, and the biggest uses of it are in places like Japan, Russia, Mexico and the US.


Mxit – the famous mobile chat software from South Africa has 3x the number of Facebook users in that country, and has over 25 million users globally.

Like we see at Maker Faire Africa, these innovative solutions are based on needs locally, many of them due to budgetary constraints. Some of them due to cultural idiosyncrasies. Often times, people from the West can’t imagine, nor create, the solutions needed in emerging markets, they don’t have the context and the “mobile first” paradigm isn’t understood.

A good example of this is Okoa Jihazi, a way to get a small loan of credit for your mobile phone minutes when you’re out of cash to buy them, from the operator. They’ve built some safeguards in to protect against abuse, such as you have to have had the SIM for 6 months in order to get the service. It works though, because the company selling it (and many of the mobile operators do across Africa) understands the nuanced life of Africa.

We hold on to technology longer, experiment on it, abuse it even. SMS and USSD are great examples of this, while much of the Western world is jumping on the next big technology bandwagon, there are really crazy things coming out in emerging markets, like USSD internet, payment systems, ticketing and more.

Throughout the world, the basic foundation of any technology success is based on finding a problem, a need, and solving it. This is what we’re doing in Africa. We have different use cases and cultures, which means that there will be many solutions. Some will only be valuable for local needs and won’t scale beyond the country or region. Others will go global. Both solutions are “right”, it’s not a failure to have a product that profitably serves 100,000 people instead of 100 million.

Turning the world upside down has as much to do with accepting this idea of localized success as an acceptable answer as it does with explosive global growth and massive vertical scale.

The Two Big Trends

Trend #1: Adoption by Africans as consumers is increasing.
Trend #2: Technology costs are decreasing

Let’s get back to my talk for tomorrow at Nokia… 87% of sub-$100 phones sold by Nokia are sold in emerging markets. 34% of Africa’s population (313 million) are now considered middle class. The fastest growing economy in the world is Ghana, 5 of the top 10 are African countries (including Liberia, Ethiopia, Angola and Mozambique). Across the continent, the average GDP growth is expected to be at 5+% going forward.

At the same time, we’re seeing bandwidth increase, and bandwidth costs decrease. Mobile operators are the continents major ISPs, and they’re getting creative on their data plans. Handset costs are going down. Smart(er) phones are available for less than ever before. We even have one of the lease expensive Android phones in the world at $80 in Kenya, the IDEOS by Huawei.

Is it all bright and rosy? Not at all. You’re on the edge, you have to create new markets, not just new businesses. But in that challenge lies opportunity, for it’s from these hard, rough and disruptive spaces that great wealth is grown. If you’re an African entrepreneur, why would you want to be anywhere else?

Manufacturing our Future

When I was a kid of around 10 years old, I used to collect small motors and electrical components with my school friends in Nairobi. We’d find some batteries and create small rotating and whirling contraptions, dreaming of how we’d one day make a walking robot that we could sit in and control – no doubt inspired by the Star Wars AT-STs.

I’ve always enjoyed tinkering. It’s what drove my interest in telling the stories of Africa’s innovative hardware hackers in the jua kali sector, writing on AfriGadget. It’s why helping to organize and be a part of Maker Faire Africa has been so much fun for me (which I’m missing, as it’s taking place this weekend in Cairo, due to family reasons). It’s why I buy kids solar and hydraulic kits to build things with my daughters.

I’ve been buried in the software (web) side of technology for the past few years. In this space it seems like we’ve been happy with de-linking software and hardware, after all, pure internet software is easier to spread, export and get access to. I can’t shake the tinkering side though, knowing that the two sides are interlinked and that more of the bridging of the two is needed. We’re just waiting for the Moore’s Law treadmill to slow down enough for the two to sync up again.

Firefly Inspirations

Laura Walker Hudson shares a fascination with the Firefly TV series, which suffered a short-lived life spanning only half a season in 2002. It’s a space western, reminiscent of Star Wars, gritty with witty realistic characters. That’s not why I’m bringing this up though. Laura reminded me of what something that made the show more compelling, the fact that it was a merging of Western and Chinese cultures.

“…it is a future where the only two surviving superpowers, the United States and China, fused to form the central federal government, called the Alliance, resulting in the fusion of the two cultures…”

This reminded me of an article I read about the Shanzhai hacking, copying and innovating culture in China.

The contemporary shanzhai are rebellious, individualistic, underground, and self-empowered innovators. They are rebellious in the sense that the shanzhai are celebrated for their copycat products; they are the producers of the notorious knock-offs of the iPhone and so forth. They individualistic in the sense that they have a visceral dislike for the large companies; many of the shanzhai themselves used to be employees of large companies (both US and Asian) who departed because they were frustrated at the inefficiency of their former employers. They are underground in the sense that once a shanzhai “goes legit” and starts doing business through traditional retail channels, they are no longer considered to be in the fraternity of the shanzai. They are self-empowered in the sense that they are universally tiny operations, bootstrapped on minimal capital, and they run with the attitude of “if you can do it, then I can as well”.

This sounds like we’re seeing the beginnings of our sci-fi worlds becoming real. Mix this with what you see in other parts of the world with open hacking garages, like what my friend Dominic Muren (TED and PopTech Fellow) is doing with Humblefactory. We’re seeing hardware hacking spaces being set up, allowing small-time inventors to cook up new ideas on machines that they couldn’t afford by themselves. This is a trend that is growing.

Manufacturing our Future

Large technology companies drive both the diffusion of technology globally, and the costs of components. As the parts needed to make new tech “things” become commoditized, smaller manufacturers can get them at a low enough price point that they can also create their own inventions and sell them profitably. This is where the Shanzhai story becomes so compelling. We’re able to create more customized, and more innovative products, because they’re not created for a generalized mass market.

There was an article in the Wall Street Journal recently about small factories taking root in Africa. Most of them don’t have much, or anything, to do with technology creation. However, the story does point out the emergence of more manufacturing happening on the continent.

It makes me wonder what would happen if we had our own jua kali industry working on higher tech products, like their Shanzhai counterparts in China. What types of innovative technology (hardware and software) would come from Africa that differs for the local context?

I won’t go into a great amount of detail, on what I’ve written before around the idea of “Hardware Hacking Garages: hardware and accessories innovation” in Africa. I think we need it, as it could help kickstart this next phase of localized R&D, prototyping and ultimately small-scale manufacturing that we need on the continent.

If we can’t provide a technology manufacturing base of our own in Africa, I’m worried that we’ll forfeit our future in the space. We might not reach the scale of Asia, but we need to have the competency and the capacity to do some of it locally.

Another way of thinking about this is that the non-traditional businesses in Africa are well positioned to provide a distributed manufacturing base already. Think of it as horizontal scale instead of the vertical scaling you see in massive Asian factories. If there were a way to provide logistical, communications and market efficiencies to that loose and distributed network, then we might find that the foundation is already set.

Further Reads and Links

The Space Hackers are Coming! [small PDF]
The Hackaday blog
Fundibots – Ugandan-based robot building and training
The hardware hacker manifesto
Arduino

Mobile Apps in Africa (2011 Report)

I maintain that Russell Southwood and his Balancing Act newsletter and reports are some of the best material on pan-African technology and broadcast information that you can find anywhere. Their recent “Mobile apps for Africa: Strategies to make sense of free and paid apps” report is one of them, and here are some interesting tidbits from it.

The report is broken into three parts: device, developers and distribution.

Device

South Africa, Egypt, Nigeria, Morocco, Ghana, Kenya and Tanzania all are good markets for apps, due to their population, 3g pickup and smartphone penetration. It should be noted that the highest smartphone penetration is in South Africa at 10%, though the high-potential countries are expected to grow by 8-10% per year over the next 3-5 years.

“Interestingly, infotainment activities score high off-line (using the phone’s features) and online (mobile Internet).”

Balancing Act provides a very interesting visual of what the “Handset pyramid shift” looks like in Africa.

Africa's handset pyramid, and its shift

Developers

The development of smartphone applications in particular commercial apps will depend on the rate and level of smartphone adoption. Developers in countries like South Africa, Kenya or Egypt with encouraging smartphone penetration rates have more opportunities in terms of apps development and uptake by potential users.

The major international apps stores (Apple, Android, etc) have set a figure of 70% of the revenue generated by apps will be going to the developer. This is very good news for African developers because so far with SMS based content, the revenue sharing model is not in favour of developers since less than 30% of the revenue generated by the content is going to the author. It is African mobile operators that make the most out of them as they take a minimum of 50% of the revenue generated by SMS services. The major international apps stores also offer additional revenue to developers via advertising and in-apps purchases. These revenue streams are becoming more and more significant for developers.

Building into the next section on distribution is the issue that developers have with creating apps for the international app stores. It’s very difficult, and often impossible, to sell apps on them and for African customers to buy them.

Distribution

The major consequence of the “success story” of the apps store is that it
establishes a distribution model for mobile content that breaks away from the monopoly and exclusivity that mobile operators have enjoyed so far on the delivery of services to their mobile subscribers. Today the mobile apps distribution ecosystem can roughly be divided in 4 main groups:

  1. Operating system app stores
  2. Handset manufacturer’s app stores
  3. Mobile operators’ app stores
  4. Independent app stores

So far, most African mobile operators have been little affected because smartphone penetration rates are very low in most African countries and also because African smartphone users still have access issues to the full portfolio of international apps stores.

The report goes on to express Balancing Act’s thoughts on how mobile operators can get into and take advantage of mobile app stores, “While revenue potentials are promising what else do mobile operators have to consider if they want to roll out their own apps store?” The report establishes the following 8 recommendations:

  1. Be OS agnostic
  2. Know the devices on your network
  3. Use “white label” apps store
  4. Source international content from third party content providers
  5. Don’t forget about additional revenue streams
  6. Build a strong local flavour to your apps store
  7. Make apps affordable to your subscribers
  8. Use carrier billing

And there’s More

Unfortunately, I can’t put all of the good stuff in this blog post. There are a lot more interesting points in the report, and you can buy it here. Amongst some of the best are:

  • What smartphones do South Africans want?
  • Nigerians love their BlackBerry
  • Examples of mobile apps start-ups companies in Africa
  • Morocco: Mobile internet users and penetration rate
  • Mobile Internet subscribers and market share per operator
  • Advertising and in-apps purchases potential income for developers

Praekelt: SMS at Scale

Here’s a great video put together by the Praekelt Foundation on the state of mobiles in Africa in 2011.

I’ve gotten to know Gustav Praekelt over the last few years after we first met up at PopTech in 2008. He’s one of the most astute businessmen I know on the continent, and his ability to grow out his business into the giant it is in the messaging and communication space is proof of that. The Praekelt Foundation leverages the same infrastructure that he’s built out on the for-profit side of what he’s done, and is making a big impact, at scale. You can watch a video of him talking about his projects here.

Africa’s Android Invasion

Mobile phone manufacturers, operators and of course Google started a big push on Android into Africa this year. Samsung, HTC and Huawei are moving Android phones into the market. Some operators are seeing the signals and starting to subsidize Android handsets to get them to a price point that is palatable by a larger number of buyers. Google continues to push for local content, works with developers, does g-[country] events and puts on contests.

While the primary phones in Africa are still feature phones, Android has made a beachhead on the continent and will continue to roll forward. I believe we’ll look back at the landing of the IDEOS phone earlier this year in Kenya as an inflection point, where in 2 years we’ll define the times up until then as, “before Android”.

Developers as Leading Indicators

I see what the local programmers working on as a leading indicator of what everyone else will be using in the next 2-3 years. In the iHub, on the mobile side, we see a lot of programmers excited about, and working on, Android apps. It’s a balance between that and the SMS/USSD core infrastructure apps that Kenya is well known for.

Today, at the g-Kenya event, Google announced the three winners of their Android Developer Challenge for Sub-Saharan Africa. Each of the winners will receive $25,000.

There were 29 finalists came from the following 10 countries, which is a pretty decent spread. However, you can tell from the number of apps in each country where the real powerhouses are.

7 South Africa
6 Kenya
5 Nigeria
3 Ghana
2 Uganda
2 Malawi
1 Senegal
1 Togo
1 Tanzania
1 Republic of Guinea

The one pain point that developers have right now is that they feel pressure to support multiple operating systems. This is Primarily between Android and Symbian if the app is focused on Africa, if the app is global, then add in iOS and possibly Windows and Blackberry.

It will be interesting to see what happens with feature rich HTML5 and how it plays out into the mobile space. At this point, either we’ll see a lot of mobile web apps (working across PCs and all phones with real browsers) or we’ll see a lot of apps. Even if we do see the client-side Android apps, I’m guessing they’ll be more thin-clients than anything else. Only time will tell though.

The Future of Consumer Mobiles in Africa

The years ahead are hard to predict. However, in Africa I think we’ll see an increase in Android handsets and mobile web usage, and a continued decrease in the cost of low-end smartphones and data connectivity.

If I’m an operator, I see the writing on the wall in regards to SMS and USSD apps, and I’m trying to move my user base to data. This means more subsidized phones, and attractive data packages that are wide-spread across my region. I’m making deals with content providers and offering zero-rated (or reverse-billing) packages on data to large content houses in order to increase usage.

If I’m a manufacturer, I’m providing an array of Android handsets that allow my aspirational users to move up from a feature phone to a (we hope soon) $50 Android, then up to a tablet eventually. I’m doing whatever it takes to decrease costs on the low-end to get mindshare. If I don’t do Android (Nokia, RIM) then I’m doubling down on the mobile web and pushing for better browsers on my phones.

If I’m Google, I keep having dev events and competitions, but I also push for better localized payment options for developers in Africa. On top of that, I’m looking for an operator billing link for consumers with attractive percentages for app publishers, that way I attract them and everyone makes more money.

Of course, there’s more, but that’s where I’d start.

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