The GSMA Mobile Money for the Unbanked unit has just released a new infographic on the history and metrics for Kenya’s mobile money giant Mpesa, from Safaricom. It’s an extensive and incredible chart. Download and save this one for later, it has all the information that you need.
Interesting figures for 2013:
Average value per transaction: $29
Percentage of GDP transacted: 31%
By April 2013 Mpesa:
- Averages 142bn Ksh transacted per month. ($1.67 billion)
- Has a total of 56 million transactions per month
- Has 23 million customers
- Has 96,000 agents around the country
Also in 2013, the Kenya government levies a flat tax of 10% on all Mpesa transactions. Safaricom also raises charges to counter this. All users now pay more, but it’s hidden so that you don’t see the charge, unless you do the math on the balance remaining after you send funds.