Tag Archives: gsma

Mobile Money Infographic for Kenya (2013)

The GSMA Mobile Money for the Unbanked unit has just released a new infographic on the history and metrics for Kenya’s mobile money giant Mpesa, from Safaricom. It’s an extensive and incredible chart. Download and save this one for later, it has all the information that you need.

A Kenya mobile money infographic (2013) by the GSMA

A Kenya mobile money infographic (2013) by the GSMA

Interesting figures for 2013:

Average value per transaction: $29
Percentage of GDP transacted: 31%

By April 2013 Mpesa:

  • Averages 142bn Ksh transacted per month. ($1.67 billion)
  • Has a total of 56 million transactions per month
  • Has 23 million customers
  • Has 96,000 agents around the country

Also in 2013, the Kenya government levies a flat tax of 10% on all Mpesa transactions. Safaricom also raises charges to counter this. All users now pay more, but it’s hidden so that you don’t see the charge, unless you do the math on the balance remaining after you send funds.

Means of money transfer before and after Mpesa

Means of money transfer before and after Mpesa

GSMA 2013 Mobile Economy Report

GSMA 2013 Mobile Economy Report

No organization is in a better position than the GSMA to get data on mobiles globally. After all, they’re the global association for almost all of the world’s mobile operators. When they release a report, it’s worth looking at. This time they’ve done a great job of putting some of their research and statistics into visuals, check the full report on “The Mobile Economy 2013” website. It’s a virtual treasure trove of valuable global and regional mobile information.

Some interesting takeaways:

  • 3.2 billion mobile subscribers at the end of 2012
  • Data is what is driving the growth to the tune of 1,577 Petabytes of data, with the biggest driver being video.
  • Africa is expected to see a 79% growth in data by 2017
  • SMS usage is growing, but slowing in growth to 28%. This is thought to be from VOIP and social networking apps.
  • 77% of all connections globally are pre-paid
  • The GSMA is pushing their “OneAPI” approach, which I wish the African operators would subscribe to, as everyone would make more money – MNOs included
  • Average revenue per user has dropped form $30.3/month in 2008 to $25.9 in 2012 – this is a big deal in Africa.

GSMA: global ARPU drops globally

Most people don’t appreciate just how much investment goes into creating viable mobile networks. To put that in perspective, see the chart and comments below:

Global Mobile CapEx

The mobile industry, if you go by this GSMA report, are all about personal security and privacy. We know this is a load of crap, but we can all pretend that the mobile operators really are acting in our own best interests… They are a long way from their mantra of, “an industry supporting and protecting citizens”.

The mobile operators do not care about privacy or security

Top SMS spam categories:

SMS spam, by category