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Where Africa and Technology Collide!

Tag: south africa (page 3 of 6)

Lessons from the mLearning Summit in Zambia

There’s an excellent post up on MobileActive about the recent mLearning Summit held in Zambia, titled “Go Mobile: Using Mobile Learning to Teach 21st Century Skills”. Steve Vosloo is a South African who has spent a lot of time researching how mobile phones can be used in education, here’s a video put together by him from this event.

“Steve Vosloo noted that m-learning summits have two main goals: To introduce and popularize the mobile phone as a tool for engaging students, and secondly, to identify local content needs. Examples of this may include applications that support grade submissions and attendance in remote locations or projects that explore how texting can be used in literacy.”

Kazang: A Truly Mobile Prepaid Service Terminal for Africa

Psitek is a company that deeply understands the African market, I’m convinced that this is due to them having all of their work done on the continent. The last time I wrote about them was after I came across the nearly indestructible Streetwise mobile-accessible computer for children.

As Hannes notes:

“They are the inventors of that trusted voice access device that anyone that ever travelled to Africa would know about: the Adondo. Designed for Africa with anti-insect electronics, high temperature and humidity tolerance, their devices still ship with car-battery ready clamps.”

The Kazang service and terminal

Kazang - prepaid service terminals for Africa

This time it’s about Kazang, a prepaid terminal for merchants selling mobile phone services, such as prepaid airtime, paying of electricity bills or insurance. The service is a year and a half old now, and boasts nearly 5,000 vendors ranging from South Africa to Kenya to Zambia.

Kazang Terminal - Timpa

The newest device, the Timpa, comes with all of the necessary requirements for the challenges that a merchant running a business in a rural (or urban) setting in Africa would need. It has a built-in printer and rechargeable battery which makes it fully mobile, uses GPRS technology to communicate with the Content Ready (back-end) server (just plug in a data SIM card), and a large LCD with backlighting. They have also built in fail-safes for when the GPRS connection drops, or the electricity goes out, so that the merchant doesn’t get charged for a voucher that they didn’t receive.

Psitek claims that clearing $1000/month is a reasonable to expect by vendors, which would bring home about $80/month of profit (8% margin). This alone makes it a fairly good proposition for a lot of merchants, meaning they can add a Kazang terminal to their shop as an added draw for more customers and it acts as to supplement their other revenue streams.

Not written about much relative to their impact, Psitek is one of those tech firms offering devices that run behind the scenes of many businesses in the southern part of Africa.

African Digerati: Adii Pienaar of Woothemes

African Digerati Interview: Adii Pienaar

Adii Pienaar (aka Adii Rockstar) is the 7th in the African Digerati series of interviews. At only 24 he’s the youngest one on the list – he’s here because he represents the success that can be achieved as a young digital entrepreneur in Africa. Just under a year ago Woothemes splashed onto the stage as a new seller of WordPress (blogging tool) themes.

Rumor has it that this might be the most monetarily successful startup in the new media scene coming out of South Africa… That’s in less than one year. Regardless of whether that is true or not, the fact is that Woothemes is one of the top WordPress theme sites in the world, and it’s grown out of Africa with a lot of work, an eye for design and passion.

Woothemes just launched version 2 of itself, called WOO2. This interview is in response to that, and a chance to take a look at one of the visionaries behind it. After reading the interview, take a look at Adii’s blog. You’ll realize he’s light-hearted and doesn’t take himself to seriously, personality traits that I appreciate.

Woothemes version 2: woo2

When was the seed of Woothemes planted in your mind, and what was it’s genesis? What caused you to go from idea to actually building something, and how did you do that?
I don’t really know… Magnus, Mark & I had been collaborating a bit more loosely and the business was growing quite steadily. So I think it was just a natural progression to formalize the collaborations into a business and brand it as WooThemes. Luckily for us, we had a good following at that stage and the foundations were good all round to launch WooThemes.

What inspires you?
Would I be egotistical to say that I inspire myself? 🙂 Honestly though, I’m inspired by a bunch of different things on a daily basis; and those things are random at best. The “being inspired” bit, along with willingness to act on said inspiration is a result of me absolutely loving a challenge and thus being completely driven to pursue those challenges.

Who are your biggest influences?
Online, I’ve got a lot of respect for entrepreneurs like Ryan Carson & Collis Ta’eed, who are at the top end of this new wave of entrepreneurs. Offline I’ve always appreciated Richard Branson’s way of going about business and marketing his ideas. And then closer to home… I’ve learned a helluva lot from both my business partners – Magnus & Mark – whilst I’d be lying if I said that my dad didn’t influence my business mind a lot – especially when I was younger.

Woo2 is a redesign of the Woothemes site and the community platform behind it. What are the big changes, and why do they matter?
Facing outwards, I think WOO2 signals our intent with regards to further growth and also improving the current experiences on WooThemes.

On a business level, I think WOO2 is more professional and we put a lot more strategic thinking into it. So again, it’s some kind of natural progression of how we’ve grown. WOO2 is the next step and the next part of the journey ahead.

Woothemes is expanding to other platforms beyond WordPress (Drupal, Expression Engine, etc.). What is your strategy here, and when will we start seeing these themes for different platforms?
The strategy is basically one that aims to diversify our offerings (and also our risk of having all our eggs in one basket), along with the growth aspects (new products = new markets = new users). And whilst I’m reluctant to commit to any schedule in this regard, we will start rolling out the Drupal themes in the next 2 / 3 weeks, and we’ve already started work on the EE & Magento stuff.

There’s always been the debate amongst the WordPress intelligensia about some theme providers not honoring the WordPress GPL licensing. iThemes, Brian Gardner and others have changed stances. I noticed you have as well. Is this where you wanted to go, or was it something that the greater community forced upon you? How will this help your business?

I can categorically say that this wasn’t something we did because we felt forced to do so. Way back in August 2008, I told Matt Mullenweg (at WordCamp SA) that going GPL was on the horizon for us and we’d do so when we felt comfortable doing so.

And as for how it will affect / help our business… I don’t know yet. We’ve only been GPL for a day, so I guess we’ll have to wait & see. 🙂

How big is Woothemes and how active is your community? Can you give any numbers?
This is tempting, but I’d rather not share these numbers… Maybe in the next couple of months, we’ll adopt a more open approach and share some of these numbers, but we’re not into boasting about supposed success.

I can however say that our support forum has racked up almost 45K posts, which means that the community is active. And our free themes (6 of them) have been downloaded about 35 000 times in the last month… 🙂

You’ve successfully created a web business out of South Africa that has impacted people around the world. You’re tapped into the web in a way that few others are. What’s next? What does the big picture look like from a the Rockstar perspective?
I’m taking over the world, one WordPress installation at a time.

LOL no… I’m very content with what I’m doing at the moment and very happy with the space & freedom that WooThemes has afforded me. I’m still young (24), so at this stage I’d like to think that I’m trying to revolutionize my own life, in terms of how I work and how I act outside of business hours. Beyond further growing WooThemes, that’s probably my main focus, because I want to do this now and not when I turn 30 / 40 and realize that I’ve work my life away.

And a shameless punt… I’m writing a book called Rockstar Business that basically airs my thoughts & experiences within this journey! 🙂

Finally, what are your thoughts on the impact of blogging in your own continent: Africa?
I’m ashamed to admit this, but Africa is generally a deep dark place for me (which I’m planning on rectifying with a proper journey into Africa – for holiday – later this year). So I’ve honestly not met many Africans who are bloggers.

BUT… In theory I think blogging gives everyone a voice; a voice they didn’t have before. And that’s true freedom & power for me, which we’ll ultimately see itself manifest when Africa becomes one of the strongest nations / economies in the world.

[Disclosure: I’m a customer of Woothemes, having purchased (full-price) one of their themes for the Maker Faire Africa website. I’m very happy with this too, everything is rock solid.]

Interactive Marketing in Africa

Last week I had the opportunity to sit down with two people that I have a lot of respect for in the interactive marketing space in Africa. First was Rob Stokes, CEO of the well known Quirk marketing firm in South Africa. Later in the week I got to catch up with Joshua Wanyama of Pamoja Media.

Before I get into that though, you should take a look at these numbers.

Africa’s exploding internet growth

Currently, Africa is the second fastest growing internet market after it was passed with the Middle East in terms of connectivity. The growth rate is 1,100% with only 5.6% of Africa’s 975 million people online.

The 10 largest internet markets in Africa are seen below. These 10 countries account for a staggering 86% of the 54.2 million Africans online:

1. Egypt – 10.5 million
2. Nigeria – 10 million
3. Morocco – 6.6 million
4. South Africa – 4.6 million
5. Algeria – 3.5 million
6. Sudan – 3.5 million
7. Kenya – 3 million
8. Tunisia – 2.8 million
9. Zimbabwe – 1.4 million
10. Ghana – 0.9 million

(Research number are from the Internet World Stats)

Education and Charlatans

Quirk is successful, and they’re looking to expand into other parts of Africa. However, one of the hurdles that they face is that there just aren’t that many people who understand why web marketing is needed, and that there is a need for a real strategy behind everything from your website to links to emails. It’s a problem of education in the business sector, and it comes with two problems.

Rob Stokes of Quirk in Nairobi

First, low-bandwidth has caused most internet usage to be lower than normal in Africa. So, a lot of businesses don’t recognize the value of good web marketing, since most of the executives never get online to see their work anyway. For instance, think about the tourism industry in Africa, it is plagued with slow, ugly and hard to find websites. Most of them don’t even realize the business they’re missing out on.

Second, there are any number of people who will tell you that they can do your internet marketing or help with your online strategy and execute upon it. However, that’s simply not true for many claimants. There are likely only a handful of real experts in online marketing in any sub-Saharan African country. In Kenya alone, I can only think of a couple firms or individuals who really know what they’re talking about, and even fewer who can execute upon what they speak.

So, Rob has a challenge in addressing this market in Africa. It’s a big market if it can be cracked, but it takes more than just sales skills, it takes someone with the patience to educate and grow an industry.

Redefining yourself for the market

Joshua Wanyama found himself in a bind. He had just moved back to Kenya after growing a successful web firm in the US. Now he wanted to put Pamoja Media on the map in Africa, and he realized quite quickly that there was a major knowledge-gap in the interactive marketing space. How could he sell the connections that his ad network gave him if the very people he was selling to didn’t have an online strategy at all?

Joshua Wanyama of Pamoja Media

This realization caused him to change his strategic direction of the Kenyan operations to gain a customers. He changed it from being just about his ad network, and added on 5 more areas of expertise that would really give his clients positive returns:

  • Interactive strategy – how to scale a company’s operations and marketing online
  • Creative Development – Interactive ads, landing pages, enewsletters & micro sites
  • Placement – We run ads on the Pamoja Media Network, Yahoo, Google and Facebook network of sites
  • Social Media Marketing – This works for clients seeking long term social engagement with customers. We handle blogging, Facebook, Twitter, YouTube, Flickr and other accounts for such clients
  • Online PR – We also handle online PR for companies seeking to grow their reputations outside of advertising African Market online

It’s a lot of work to sell yourself into new accounts and then keep up with the demands of high profile clients. I know, I’ve been there. I know Joshua, and I know he’ll be successful with this.

What I also know is this, it’s terribly hard to scale a service organization. It takes more people. My hope is that Pamoja Media will be able to gather enough clients in the ad network space so that that remains the core business. This can scale, and it can be done efficiently.

The Grid in Tanzania and an African Mobile Phone Documentary

The Grid by VodacomThere have been a couple new entrants into the mobile and web space in Africa that I haven’t had a chance to review adequately. One of them is The Grid, by Vodacom. Also in this post is a new documentary on mobile phone use in Africa.

The Grid (Tanzania)

“The grid connects your cellphone and web browser into a social network that is aware of where you are. It uses cellphone mast triangulation to detect where you and your friends are and helps you leave notes on the places you go to”

The Grid launched into Tanzania in April. According to Vincent Maher, who heads up the project, there has been very favorable growth rates of the service.

Besides being a well designed and well integrated mobile/web social network, what I’m really looking forward to hearing about is The Grid’s location-based advertising unfold. For launch, they have partnered with Nandos, Sportscene, Jay Jays and Synergy pharmacies to deliver advertising within radii ranging from 0 – 10km from a users physical location. Vodacom has the muscle to pull this type of thing off, and the connections to create the advertiser relationships.

The Grid is really a direct competitor to Google Latitude (I’ve written about this here), something I’m really excited to see coming out of Africa.

Hello Africa

A documentary about mobile phone culture in Africa. I was excited to see the trailer for this last month, and the full version is now available. Find out more at ICT4D.at

Hello Africa from UZI MAGAZINE on Vimeo.

Before 2001, the year the first cell tower was erected in Zanzibar, people had very limited means of communicating with each other from a distance. Today, the situation is completely the opposite. Cell towers from main operators cover the whole island and people communicate all the time with their mobile phones. It is difficult to imagine how it once was before.

There are plenty of aspects about the ongoing changes that could be covered in a documentary, but the purpose of this fillm is not to elaborate and draw conclusions. The purpose is to catch the vibe, the know, show what’s going on right now. A snapshot of the Zanzibarian zeitgeist.

Quick Hits Around African Tech

I’m thoroughly enjoying Dambisa Moyo’s “Dead Aid” book. Buy it, has great food for thought, and numbers to back it up.

The New York Times article on big web content companies lack of profitability in places like Africa.

We’re seeing a new trend of microblogging platforms emerge across Africa. Most recently in the Congo with Akouaba, but also in Nigeria with Naijapulse and South Africa’s Gatorpeeps.

Matt Berg writes about the “Off-grid solar calculator” in North Africa.

Mobility Nigeria points out that Nigeria displaces Germany in the Opera Mini top 10 list.

Bankelele breaks down some of mobile payment tool M-Pesa’s strengths and weaknesses in Kenya.

We’ve announced Ushahidi’s Beta stage, and another round of funding.

APC talks about the broadband rollout issues and a movement to change policy in South Africa.

Growing Muti: A 3 Year Tale of Patience and Persistence

Three years ago I wrote about this new site called Muti, created by South African Neville Newey. It’s a site that allows everyone to participate by putting in links to content of interest to Africans or those interested in Africa. Other uses can then vote it up and, generally, the cream rises to the top. We originally thought it should be for “all Africans”, but the community quickly proved that they though it was for South Africans – and that is how it has remained.

Over the intervening years I’ve become good friends with Neville and have watched him crunch the early morning hours to fine-tune and evolve his site into a real community. There have been a number of times that Neville has wanted to throw in the towel, with real (paying) work taking up so much time, and with all of the life that comes at you when you have a family. He didn’t though, and what we’re seeing is that Muti is growing and his patience is starting to pay off.

I asked Neville to shoot me his numbers for the past two years. Here are the last two years subscriber growth:

Muti subscriber growth

Here are the last two years news submission chart:

Muti Submission Growth

Going mainstream

We’re seeing Muti grow in other ways too. News 24 is one of the largest media houses in South Africa. In their new mobile application, Muti is listed along with Digg and Reddit as a place to submit a story to. It has become South Africa’s version of those services, and you can see that change coming as more submissions are not just about technology (though that is still the foundation).

The community

Neville started Muti, but he didn’t grow it, the community did. It’s the hundreds of bloggers, social media gurus and African news hounds. Among them are other South African developers like Charl Van Niekerk, who has been instrumental in extending and debugging the site. People know each other and start to gain a reputation – good and bad – which makes the community sticky too.

One interesting place that the community came into play is the Muti logo. There was a contest to see who could create the best logo, and then everyone in the community voted on it. It went from something that Neville hacked together, to a really well designed logo by Fred of World Wide Creative.

Neville tells me that this is going to happen again, with the skin for the new site. He’s done an initial design (below), but plans to allow users to submit their own style sheets and then have a gallery of all the style sheets and let the users decide which one to go with.

Muti - a new design

What we’ve seen so far is a bootstrapped startup, that sells one or two ads per month to cover server costs. It’s a hobby. But, it’s a hobby that is continuing to grow and gain a larger following in South Africa. I hope Neville serves as an example and an inspiration to all those other startups and bootstrappers across Africa – to stick with it. Longevity has its own value.

Representing African Technology to the World

Vinny Lingham 2007Vinny Lingham has had two big hits in the last couple weeks. Just a week ago, in the midst of this down economy where web apps are dying every day, he managed to pull out a second round of funding for Synthasite worth $20 million. That’s a lot of money in a good economy, in a down one it’s huge.

Today, he was announced as one of the World Economic Forum – Young Global Leaders for this year. The others joining him from the Bay Area include the likes of Zuckerberg (Facebook). There have been others from Africa (full list), and it’s quite a group to be associated with.

Vinny is proving to be a great example of the type of tech entrepreneur that Africa creates. My hope is that he continues to be a resounding success in the global market, thereby bringing more investors and businesses hunting for real investment opportunities, not just looking to give handouts.

NaijaPulse: Microblogging in Nigeria

I was pleased to find out about a NaijaPulse yesterday, through Loy Okezie at Startup Africa. It’s a new microblogging platform, like Twitter, except made to operate in Nigeria (Twitter used to be global, but shut that down to just the US, Canada and India last summer). Everyone is tied to a 140-character update limit, and as Twitter is showing, that is plenty.

NaijaPulse - Microblogging for Nigeria

I really like what NaijaPulse has done with connecting the service to Facebook and Twitter. That way users of the service don’t need to duplicate their entries in both systems. They’ve also created a group feature and support the OpenMicroBlogging protocol that let’s their service share with others easily.

Growing Africa’s federated microblogging network

NaijaPulse represents a significant step forward on the African continent: utilizing the web + mobile phone to provide communication services that can ultimately be built on top of. I know of one other project going on to do the same thing in another African country. My hope is that we see this implementation of federated systems continue to proliferate around the continent. Where we can find localized versions for every country, but that also allow you to connect to a broader network if you so choose.

From the founder:

“The idea of NaijaPulse is that instead of we Africans or Nigerians getting lost in Twitter, we can use NaijaPulse where we get to meet more people from the same background, country or even streets, in doing this we get more fun from this service because our stories will be more familiar and similar and our community will be more fun. But even so, we can still even sync to both Twitter and Facebook from NaijaPulse – its a win and win situation.”

This idea of a local microblogging platforms for each country/region is where I differ on opinion from Loy. I don’t think that NaijaPulse should try to go for an Africa-wide platform. Instead, they should focus on Nigeria and getting ordinary, non-tech people using their platform. Then, as other sites like this come online around the continent, they should link up and make sure their services are compatible (which should be the case, since they’ll all likely use Laconica).

The SMS problem

Currently, NaijaPulse does not truly support SMS functionality. Instead they use your carrier’s email gateway to send and receive messages. This is a problem, as it hamstrings the future growth of a “general user” consumer base that have only basic SMS-enabled phones, and no data plans, in Nigeria. The reason why is simple, it costs to send SMS messages (not receive). If you have a person that sends out an update, and they have 100 people receiving that update via SMS then it gets expensive. Who carries that cost?

There area two possible outcomes. First, that NaijaPulse figures out a business model that allows for them to cover the cost for their service (most likely it would include subscription model and/or advertising). Second, if they can draw enough of a following, they might be able to go the way of Mxit in South Africa. Their Java-based app sits on the phone, and so a lot of people have found a way to upgrade their phones and get a data plan.

What’s next?

I think we’ll start to see new microblogging services showing up in the “hot spots” of African digerati around the continent. Nigeria was an obvious first choice, followed by the South Africans, Ghana and someone in East Africa (Uganda).

Whoever does figure out a model that works in Africa could be sitting on a gold mine of users. If there was ever a simple communication service that can work well in almost every part of Africa, this could be it.

Mobile-XL: SMS Browser for Mobiles in Africa

In the summer of 2008, US-based Mobile-XL launched their new SMS browser in Kenya. I had been in touch with their CEO Guy Kamgaing-Kouam, via email, but we had never had always just missed each other in Kenya or in the US. Since then, I’ve been watching them closely, and seeing how their business unfolds as they target African nations with their new service. They are starting with Kenya, Uganda and Tanzania, but are aiming to roll out in South Africa, Cameroon and Nigeria soon.

Mobile-XL

Big, Strong Moves

It seems that Mobile-XL is doing well. In July, they partnered with Fonexpress, a Kenyan retail chain of ICT products and services to provide content and services. In November, they announced that mobile pioneer Alieu Conteh, Chairman of Vodacom Congo, has agreed to join the Board of Advisors.

Today, they have announced their biggest news, a collaboration with Nokia to start embedding its SMS based browser in mobile phones for selected African markets. This, of course, is the big prize for any mobile application developer: the chance to have your application bundled with the base-level software available out-of-the-box.

“As early as March 2009, a select series of Nokia handsets shipping into Kenya, Uganda and Tanzania will be equipped with the firms XLBrowser software service.”

The XLBrowser, and why it matters

Guy, and his team at Mobile-XL, have built the XLBrowser. This is a J2ME (Java) application that utilizes SMS to provide instant access to global and local information using almost any mobile phone. The XLBrowser’s interface allows users to select and instantly receive information, news, sports, finance, entertainment, games, music, and more. Costs appear to be slightly more expensive than a basic SMS message (10/= shillings in Kenya).

Though the XLBrowser is a walled garden (content-wise), it is still particularly innovative as they use SMS to send data. This type of technology is perfect for places in rural Africa where WAP, GPRS and internet connections are limited at best. This is the beginnings of something very interesting.

Many make claims to “bridging the digital divide”, as do the people at Mobile-XL. But, in this case I think they’re right. It’s not just another application that relies on strong mobile data connections, but one that can work off the very lowest common denominator – which is what is needed in much of Africa today.

Their next big trick will be to bring on as many new subscribers as possible, and that only happens when there is real value added through the use of the application. With strong content offerings, ones that people in Africa truly care about, they could very well pull this off.

Personally, I’d love to see more businesses take on this challenge. Using SMS to connect Africans to the rest of the web, and the world.

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