Google’s Humbling New Trends Tool: Here in the echo chamber of the blogosphere, we tend to think the memes we originate, pick up on and amplify are getting through to large numbers of people, at least those online. The latest Google tool, Google Trends throws cold water on this conceit. Some of the most popular blog memes, like The Wisdom of Crowds, corporatism, and the Two-Income Trap, and some of the ideas and concepts we have been trying to increase knowledge and awareness of, like Intentional Communities and the Gift Economy, according to Google, “do not have enough search volume to show graphs”. Ouch. Meanwhile, type in the name of the most obscure celebrity, or sexual term, and you’ll see what people are really looking for online. We’ve still got a long way to go.
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