This is a great brand statement for you guys. I feel you nailed it and kept it simple, yet powerful. Here’s the continued development of Ushahidi and helping to save the world, one day and one SMS at a time.
]]>I know you’ve discussed how you’ve kind of accidentally created a ‘brand’ around White African. I’m pretty sure I’ve got a handle on WA’s values, mission, etc., but what is White African’s promise? Is it delivering Ushahidi? I know it’s broader than that, but is it quantifiable? How would you describe it?
]]>The brand promise seems broad as well. What about things like Guy Kawasaki’s notion of “mantras”?
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