Is there any other way to raise an invest, maybe a method from the WASH sector that works there and maybe also works in other infrastructure projects like MOJA? Is there any way for a different approach, where the infrastructure costs are maybe crowdfunded or financed in another public approach so that the future users also feel more ownership for it? What comes after connectivity? Community?

As for connectivity as the main marketing hook: Yes, such a valid point. In WASH I would say it’s comfort/security (vs. the provision of toilets or building a sewer network/treatment plant – no one can relate to that but having a relief on the toilet is a feeling that is marketable), so in the end it comes down to selling emotions and maybe that is where Moja & the Choo biashara share something more than just being relative unattractive businesses (vs. any e-commerce startup).