Here’s an intersting story. There’s going to be a new cable channel called The Africa Channel. Here’s the write-up about it in Yahoo News:
“Our network will serve an important cultural need while providing diverse, entertaining programing that demystifies Africa to the American television audience,” said Africa Channel CEO James Makawa said. “We also want to highlight that there is a lot of good stuff going on in Africa.”
Take a look at the CNN video piece on it at this link.
A write-up about the Africa Channel in the New York Times.
I’m very interested to see where this goes, and what contracts the can ink with the large cable networks to ensure wide-spread distribution. I hope that they have solid enough backing for a good marketing campaign as well.
[Lastly, I’d like to nominate myself to come and do some consulting for them on their website and to figure out an interactive strategy that will bring interest, viewers, and ultimately advertising dollars.]