Renny creative guru from Wieden and Kennedy gives a quick talk at TED on the rise of the culture of availability. The proliferation of mobile devices and the expectation of availability.
He talks about the different contortions we make to check our mobile phones (email, SMS, chat, whatever). He shows pictures that are titled, “The Lean”, “The Stretch”, and “The Love You”. (I’ll try to get these later)
Renny states that what we’re doing when we check our phones around other people is saying, “You are not as important as what is on my mobile device.” Our reality is less interesting than the story I will tell.
I share, therefore I am. We are creating the technology that will create the new shared experience, which will create the new world. Let’s make technology that makes people more human, and not less.