Africa’s Android Invasion

Mobile phone manufacturers, operators and of course Google started a big push on Android into Africa this year. Samsung, HTC and Huawei are moving Android phones into the market. Some operators are seeing the signals and starting to subsidize Android handsets to get them to a price point that is palatable by a larger number of buyers. Google continues to push for local content, works with developers, does g-[country] events and puts on contests.

While the primary phones in Africa are still feature phones, Android has made a beachhead on the continent and will continue to roll forward. I believe we’ll look back at the landing of the IDEOS phone earlier this year in Kenya as an inflection point, where in 2 years we’ll define the times up until then as, “before Android”.

Developers as Leading Indicators

I see what the local programmers working on as a leading indicator of what everyone else will be using in the next 2-3 years. In the iHub, on the mobile side, we see a lot of programmers excited about, and working on, Android apps. It’s a balance between that and the SMS/USSD core infrastructure apps that Kenya is well known for.

Today, at the g-Kenya event, Google announced the three winners of their Android Developer Challenge for Sub-Saharan Africa. Each of the winners will receive $25,000.

There were 29 finalists came from the following 10 countries, which is a pretty decent spread. However, you can tell from the number of apps in each country where the real powerhouses are.

7 South Africa
6 Kenya
5 Nigeria
3 Ghana
2 Uganda
2 Malawi
1 Senegal
1 Togo
1 Tanzania
1 Republic of Guinea

The one pain point that developers have right now is that they feel pressure to support multiple operating systems. This is Primarily between Android and Symbian if the app is focused on Africa, if the app is global, then add in iOS and possibly Windows and Blackberry.

It will be interesting to see what happens with feature rich HTML5 and how it plays out into the mobile space. At this point, either we’ll see a lot of mobile web apps (working across PCs and all phones with real browsers) or we’ll see a lot of apps. Even if we do see the client-side Android apps, I’m guessing they’ll be more thin-clients than anything else. Only time will tell though.

The Future of Consumer Mobiles in Africa

The years ahead are hard to predict. However, in Africa I think we’ll see an increase in Android handsets and mobile web usage, and a continued decrease in the cost of low-end smartphones and data connectivity.

If I’m an operator, I see the writing on the wall in regards to SMS and USSD apps, and I’m trying to move my user base to data. This means more subsidized phones, and attractive data packages that are wide-spread across my region. I’m making deals with content providers and offering zero-rated (or reverse-billing) packages on data to large content houses in order to increase usage.

If I’m a manufacturer, I’m providing an array of Android handsets that allow my aspirational users to move up from a feature phone to a (we hope soon) $50 Android, then up to a tablet eventually. I’m doing whatever it takes to decrease costs on the low-end to get mindshare. If I don’t do Android (Nokia, RIM) then I’m doubling down on the mobile web and pushing for better browsers on my phones.

If I’m Google, I keep having dev events and competitions, but I also push for better localized payment options for developers in Africa. On top of that, I’m looking for an operator billing link for consumers with attractive percentages for app publishers, that way I attract them and everyone makes more money.

Of course, there’s more, but that’s where I’d start.

Massive Africa Update on Google Maps

The Map-the-World and Map-Maker teams at Google have been making some major, and much needed, additions for Africa. With a large data push yesterday, Google Maps has one of the most impressive sets of maps on Africa that you can find.

There are now 27 more African countries that now have detailed maps, including:

Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Democratic Republic of the Congo, Djibouti, Eritrea, Ethiopia, Gabon, Guinea, Gambia, Ghana, Ivory Coast, Madagascar, Malawi, Mauritania, Mozambique, Niger, Nigeria, Reunion, Sierra Leone, Somalia, and Togo.

Comparing countries

What I wanted to do was compare old map tiles with new ones, but I didn’t have any screenshots to do that with. Instead I did a quick comparison of a few countries – those that were just announced vs ones that weren’t on the list.

A good example of this is found when comparing Mali to Burkina Faso in West Africa. There are significantly more town names in Burkina Faso, and all the roads either have names or numbers. In Mali, which hasn’t been done yet, there are some major roads outlined, few towns are named, and no minor roads to speak of.

Mali vs Burkina Faso

Also of interest, you’ll notice how the roads that should intersect at the borders, do not.

Here’s another interesting view of West Africa. You can clearly see that there has been a lot of data added for all of these countries, except for Liberia and Mali.

Google Maps in West Africa - May 2009

One other interesting map that I came across was of Mogadishu, Somalia. It appears that there either are no street names, or that the Google team working on this didn’t know what they were:

Mogadishu, Somalia - no road names

iPhone Conquest Turns to Africa

iPhone Conquest of the World (June 9)

Above is the map of the, “iPhone conquest of the world” shown at Apple’s WWDC keynote today. 15 African nations are getting in on the game now that is is 3G and more affordable. Honestly, I wonder how many of the local networks can handle the data load, but that’s another conversation. Orange will be the carrier for Africa (as well as the Middle East and Europe).

The iPhone will be released in many countries on July 11th. However, the full index of countries, including all of the African nations (save South Africa), won’t see the iPhone until later in the year.

iPhones in Africa - Country List

The 15 countries are:

Botswana, Cameroon, Central African Republic, Egypt, Equatorial Guinea, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Madagascar, Mali, Mauritius, Niger, Senegal, South Africa.

The iPhone in Africa. Really?
Many people will say that the iPhone will never be of any consequence in Africa. Possibly true. Outside of Egypt and South Africa, the number of people who can afford post-paid data plans are fairly limited. The second problem is the data networks themselves, many of them aren’t ready for the stress that iPhone users will apply (as AT&T wasn’t in the US).

I reserve judgment. Blackberry’s, N95s and other smart phones can be made to work in Africa quite well. However, I don’t think what we’re seeing is “just another smart phone”. It’s a new operating system that changes the paradigm of the mobile phone/web. (I think Android is similar in many ways too – just more open).

What will happen is those who can afford the iPhone and the requisite post-paid plan will rush out and buy it. The data networks will become stronger to support it, and local developers will start building for apps (not to mention the secondary and tertiary applications and APIs that are needed).

Years from now, when the idea of the mobile web isn’t so flashy and unknown in Africa, we’ll look back and say our thanks to the iPhone as one of the catalysts that pushed development forward.

Gruber gets it right:

“The physical phone is not the story. A year from now, the iPhone 3G will be replaced by another new model. The platform is the story. Platforms have staying power, and, once entrenched, are very hard to displace.”

[image courtesy of Engadget, and full notes from keynote. Full video on Apple.com]