Nike and Google have quietly launched Joga, which is an invitation-only website for soccer fans. Users can upload videos and photo albums, and create a “Starting 11” team. The term Joga stands for “joga bonito,” portuguese for “play beautiful.”
It’s interesting to see Google trying to get into the whole social networking game. They’ve tried (and pretty much failed) with Orkut, so it looks like they’re trying a different approach by teaming up with big marketing companies.
If anyone has an invite, I’d love to get it.