…or, is traditional media dead and doesn’t know it?
There was a very good panel discussion this morning at the Web 2.0 Summit about “Media 2.0“. Not surpringly, the majority of the room was taken up by traditional print/TV/radio publishers who are trying to figure out how to apply new models to their publishing business.
Of course, Colin Daniels from the South African Sunday Times was there, sitting right with me. He embodies the prototypical traditional publishing company trying to remake itself for this world of “new media” online. That’s an encouraging sign, and I’m looking forward to seeing just what they do when they relaunch in June.
Another interesting thing to note. Oliver Muoto, co-founder of vFlyer (a great application!), was on the panel. He’s one of the guys, just like me, who grew up in Africa and is now working in the web space. He had some very compelling thoughts on where things are going in publishing and advertising online.
“A whole lot more people war going to think of themselves as publishers”
On news on a mobile platform (here’s where Colin and I both looked at eachother and nodded in agreement):
Ted Shelton (Technorati.com): “Mobile news will put the final nail in the coffin for traditional media.”
Rich Skrenta (Topix.com): “the mobile phone is just an internet device with a smaller screen, but it’s treated as a different platform.”
Oliver Muoto (vFlyer.com): “Many companys arenâ€™t developing for the mobile platform yet, primarily because the audience hasn’t really asked for it.”
Rich Skrenta: “As soon as there is a good way to monetize and advertise on the mobile phone we’ll be willing to develop more for it. We need a good CPM for the mobile device.”