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WhiteAfrican

Where Africa and Technology Collide!

Author: HASH (page 68 of 106)

Ad:Tech and Thoughts on Behavioral Marketing in Africa

Ad:Tech San FranciscoSo, I’m out in San Francisco for the second week running. This week it’s for the Ad:Tech conference on marketing and advertising. Basically, I had enough time to go home for the weekend, watch some rugby and play my new Nintendo Wii. Fun times!

Thoughts on Behavioral Targeting in Advertising in Africa
Advertising and marketing, especially online, is an ever-changing beast. I just sat through a good session on behavioral targeting, and wish I had a chance to discuss some of my thoughts on that with some of Africa’s leading websites and news portals. Is anyone doing any behavioral targeting in African advertising?

If I were an advertiser on any of the African online newspaper sites or forums, I would like to make sure my money was being used to target the demographics that wanted my services. For instance, if I have a product that is better for locals at the country level versus wanting to only reach people in the African diaspora in Europe. It’s a big difference and means a lot to me as far as ROI goes.

Of course, there’s a difference in brand marketing and actually trying to get a transaction, but that just provides another difference that I wonder if the platforms are reaching out to?

Muti Hooks: an API for African News

Muti HooksNeville just informed me of the newest release for Muti, called Muti Hooks. It’s an API that allows any developer to access and use Muti in a number of ways. Funnily enough, Neville has named Muti’s main hook “Captain Hook”. Ahh, the subtle humor of developers… 🙂

To my knowledge, this is the first African Web 2.0 application that has an API. This is a big step in the right direction, and I hope that others follow suit. It means that we can start seeing mashups of African data mixed with the more familiar platforms like Google Maps and Flickr.

Muti hooks are small pieces of python code, written by users or third parties, that are called by the muti engine when certain events occur. They can be used to customize the muti engine to perform any imagineable task.

Here are some examples of tasks that could be done using Muti Hooks:

  • Notification about topics of interest (via RSS, email, SMS, etc…)
  • Be notified when an item from your blog or website is posted.
  • Cross-post to del.icio.us (or any other service)
  • Synchronise tags on your blog with tags on Muti

Basically, the uses are only limited by the imagination of the developer. Neville has created a Muti Hook for gettinge email updates of specific types of submissions to Muti. What I’m interested in is seeing developers create really useful hooks that are then opened up for any non-developer to easily implement.

So, who’s going to create the first Muti Hook?

Sports Photography Isn’t Easy – US College Rugby Playoffs



Diving – close up, originally uploaded by whiteafrican.

Coming back from the Web 2.0 Expo, I happened to be seated with a number of the Humboldt State University rugby team. They mentioned that the US Division II rugby playoffs were taking place this weekend at a facility near Orlando, Florida.

Realizing that I didn’t want to see a computer, blog, check email or think about the web at all, I set off for the pitch with to try out my new camera in a real “sports” setting.

The image above, of a guy diving to tackle as the other dives for the try, is my absolute favorite of the whole day. I took about 1400 pictures in the space of 3 hours and came out with 250 decent pictures. Of those, only 50 would I consider “good”.

Today I’ve learned a few things about sports photography:

  1. It seems to take a lot of luck
  2. Having a massive zoom lense makes your life easier
  3. It’s NOT easy
  4. It’s a lot of fun

The rest of the set can be found here

Web 2.0 Expo in Review

No need to repeat what others have said better:

Best of Web 2.0 Expo
(Youngblood)

A presentation on “Massively Multiplayer Object Sharing”

ZDNet on “Web 2.0 Being Less Participatory than Assumed

Web 2.0 Expo: All Things Widgets from Read/Write Web

Scoble on being on live web video “Always on Isn’t for me

Being in a real “Live Blogged” Panel

[update: well, this was a lot more interesting during the conference session. I’m not sure I want to keep it rolling the whole time, I’ll replace it with an image of the session I think.]

UStream.TV is a great new service for videocasters. Here’s the session I’m sitting in right now being live blogged by Robert Scoble:

ustream.tv embed

Pretty neat actually. I wonder how the bandwidth gets handled on dial-up though.

Here’s the static link to the Chris Pirillo ustream.tv feed.

Wow! I Won a Wii at Web 2.0

What a stroke of luck! I never thought I’d be leaving here with a Nintendo Wii.

Nintendo WiiI entered into the Ask.com Experts session. Funnily enough, they asked a venture capital question trying to find a “VC expert”. No one could answer the question, “who writes VentureBlog?” – interestingly enough, I wrote about him yesterday, and David Hornik commented on it… (By the way, I’m NOT a VC expert)

The best thing about this is now I don’t need to think up an excuse to tell my wife in order to buy one. 🙂

Microsoft = Internet’s Rectum

There are more pictures and slides from my Web 2.0 Flickr set for it, this one just happens to be my favorite. David Hornik, of VentureBlog, gave the talk, which was BY FAR the most entertaining one yet. (Update: In context, it’s not as bad as it sounds, more on the presentation)

Other highlights have been the Eric Schmidt/John Batelle interview, the presentation by Technorati’s David Sifry and Hitwise’s Bill Tancer, and of course, meeting up with Colin Daniels of the Sunday Times.

All together, it’s been a really good conference. Some of the sessions have been a little dry, but the conversations and ideas are as rich as ever. One day left on the agenda, hopefully more good stuff will come from that.

Official Web 2.0 Expo Shirt – Contest

[update: the winner is…Eishman! I’m going to rephrase his quote though to, “Web 2.0 is everyone elses content“.]

Okay, so here’s the idea. Anyone who wants this shirt can add a comment on the Flickr image page, or to on this post, with their witty word of what “Web 2.0 is ________”.

I’ll choose the winner from the pack by Wednesday and mail you the shirt. Good luck!

Thoughts on Media 2.0 from Web 2.0

…or, is traditional media dead and doesn’t know it?

There was a very good panel discussion this morning at the Web 2.0 Summit about “Media 2.0“. Not surpringly, the majority of the room was taken up by traditional print/TV/radio publishers who are trying to figure out how to apply new models to their publishing business.

Of course, Colin Daniels from the South African Sunday Times was there, sitting right with me. He embodies the prototypical traditional publishing company trying to remake itself for this world of “new media” online. That’s an encouraging sign, and I’m looking forward to seeing just what they do when they relaunch in June.

Another interesting thing to note. Oliver Muoto, co-founder of vFlyer (a great application!), was on the panel. He’s one of the guys, just like me, who grew up in Africa and is now working in the web space. He had some very compelling thoughts on where things are going in publishing and advertising online.

Quotes:

Ted Shelton, of Technorati, on blogging, a discussion we’ve had previously here on WhiteAfrican and Tresblue:

“A whole lot more people war going to think of themselves as publishers”

On news on a mobile platform (here’s where Colin and I both looked at eachother and nodded in agreement):

Ted Shelton (Technorati.com): “Mobile news will put the final nail in the coffin for traditional media.”

Rich Skrenta (Topix.com): “the mobile phone is just an internet device with a smaller screen, but it’s treated as a different platform.”

Oliver Muoto (vFlyer.com): “Many companys aren’t developing for the mobile platform yet, primarily because the audience hasn’t really asked for it.”

Rich Skrenta
: “As soon as there is a good way to monetize and advertise on the mobile phone we’ll be willing to develop more for it. We need a good CPM for the mobile device.”

A Conversation on Digital Pan-Africanism

Last week’s interview with the creators of the newest African blog aggregators, “An African Aggregator Roundtable Discussion“, has created quite a discussion on the idea of pan-Africanism online. The comment area has been very active with some pertinent questions being asked and a thought line that should be continued. I wanted to highlight that conversation and invite more people to it.

Is it possible for a website (or web application/platform) become relevant to Africans throughout Africa?

Which one is Africa?This thought is further stratified when questions of language and intent are brought into the equation, but in short, I think the answer is, “yes”. However, a site can not be relevant Africa-wide if the creator does not realize that everyone is “African” and yet no one is “African”.

One commenter, Concerned African, writes:

Are these aggregators putting politics (pan africanism) before user experience (which would perhaps favour one language one country/region) and it seems as if these aggregators are trying to “catch all” users within Africa because there is not sufficient internet users on the continent. Is this the case?

Specifically in the West, we like to lump everyone together in this large continent as “African”. However, people around Africa see themselves as from a specific country. Just as someone from India doesn’t want to be labeled an “Asian”, so too do Africans want to be recognized and part of a specific country’s community.

So, a platform that serves everyone around Africa is possible, however it needs to have intentional country-specific focus. This could mean that language and local “ownership” are necessary.

Is language too big of a barrier to overcome?
One of the primary thoughts, best articulated by Nino, revolved around the complications that language presents. This resonated particularly loudly with me, since one of his comments linked to 5 other African community websites, of which I had only known 2 of. The fact is, if it’s not English, I only hear about it through someone else emailing or commenting about it – that’s a problem.

Others countries are french-speaking or arabic-speaking, and the fact that the langage isn’t english is a huge barrier. There a many moroccan initiatives, or ivorian, or senegalese, or cameroonian ones and it will be less present in anglophon (or south african) aggregator. You know, only Nigeria and Ghana are anglophon outside southern and eastern africa. all others are quite french-speaking.

Final Thoughts
These are some really interesting thoughts and even more interesting commentary. In the end, we’ll be able to see it proved out through the creators of the websites, web communities and platforms.

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