$100 IDEOS Android Phone Launches in Kenya

Google and Huawei have launched a very competitively priced Android smartphone in Kenya today, called the IDEOS. It is being sold for 8,000 Ksh (~$100).

It runs Android 2.2 (Froyo) and have access to the Android Market. The IDEOS is a touch-screen phone that comes with bluetooth connectivity, GPS, a 3.2-megapixel camera, up to 16GB of storage and can be transformed into a 3G Wi-Fi hotspot connecting up to eight devices.

2 out of every 3 internet users in Kenya connect through their mobile phone. This is why data is the current battleground in the mobile operator and handset space. Though there are only 6 million internet users in Kenya, the data market though the mobile is huge. Currently, there are 20 million mobile phone subscribers of a total 38 million possible.

Data enabled phones of any type cost a minimum of $40-50 in Kenya, a touchscreen smartphone coming in at $100 is going to be a big deal for a lot of people.


Google Kenya started their gKenya conference today. They are meeting with software developers, entrepreneurs and CS students at Strathmore University over 3 days to discuss innovation and growing businesses, as well as discussing their own suite of products.

[An update, after discussions with a bunch of Google employees at the iHub yesterday. The Google team said they didn not know when the phone would be able to be bought in Kenya.]

Android and pre-paid phones

There are two very big issues that the Android team will need to take care of before we see Android being used heavily in Africa.

First, the lack of access to SIM applications is surprising. These are the apps like Mpesa, top-up services and such. These aren’t just “nice to have” features, these are critical and the phone will fail if it doesn’t have them enabled. Your most basic phones can do this, but smartphones running Android cannot? (Note: unless you root your phone)

Second, there are a lot of background services running on an Android phone that use data. That’s fine for people living in an all-you-can-eat world of bandwidth, but here where we have to pay by the megabyte, it doesn’t work. I remember one day when my phone used up 1000 Ksh of credit ($12), that’s unacceptable and will drive users away very quickly.

62 thoughts on “$100 IDEOS Android Phone Launches in Kenya

  1. onesmus

    I bought ideos x5 phone and is really fantastic to use. One handicap it has is that the battery discharges so fast that the phone disconnects you with the rest of the world. Is it possible to develop another more advanced battery for this phone?.

  2. Astro

    This product has also been released in Zimbabwe. Am going to hav a go at it! Sounds good though the launch price in Zim, US$165, is slightly higher than Kenya.

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  6. madanda

    I have an idios phone but whenever I change the sim card it never lights on, I have tried almost all phone repairs but all in vain. Please help me via my email.

  7. mohammed

    Hi everyone i have a dilema with an ideos phone i some how managed to lock it and it is requsting an email which i dont know is there any one who has an idea how i can make it work again.

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