Strategy – Page 5 – WhiteAfrican

Category: Strategy (page 5 of 12)

Mocality: Mobile Business Listings for Africa

It’s not often that you hear of a tech startup from South Africa who chooses to build and deploy their product to Kenya first. In fact, I’ve never heard of such a thing. However, that is just what is happening with Mocality, a mobile and web-based business listings and directory application built for Africa.

Mocality’s job: create a digital platform that makes it easy for business owners to promote and expand their businesses in Africa.

“As a business owner, you get free SMS, a contact list, a free mobile website and a free mobile business card.”

Mocality represents this change in the paradigm that we’ve seen coming on for years in Africa. An application built agnostic to the client platform (mobile phone or PC), where data is fed into whatever you use in a meaningful way. Where the mobile usage is just as rich as the PC use.

In fact, they’ve studied usage of mobile phones on their system and have seen the usage of smartphones to be so negligible as to not matter. As CEO Stefan Magdalinski says, “This is the Mocality reality: RIM, Android, Apple are 2% of usage.”

About the Team

Successful startups generally have great leaders, Mocality has that. Stefan Magdalinski (@smagdali) is a seasoned web veteran and entrepreneur, co-founder of Moo.com and an early entrant into the programming space in England in the mid-90’s, and just recently relocating to South Africa for Mocality. They have plenty of funding, from MIH, a subsidiary of Naspers Group (who has been eying Kenya with recent forays such as Kalahari and Haiya).

I’ve met with Stefan in Kenya and South Africa, and I’ve also had the chance to meet some of the members of his team here in Nairobi. The impression that I’m left with is that this is a serious startup, with plenty of funding and a great vision and a strategy put in place to pull it off.

How it Works

Mocality is built for Kenyan businesses that don’t have enough money (or value to gain) to advertise in a print directory.

Again, a paradigm shift. They’re saying that they don’t care about the big end of the power law of distribution (the big companies), only the longtail (small, marginalized businesses). This is apparent in the images below of their typical user:

SMS, WAP & Web tools (now J2Me, iPhone)
Businesses can self list
Geo-coding All business locations
Map view of business
Business toolkit:

Add customers & suppliers
Send bulk messages (400 free SMS monthly) (but with anti-spam controls)
Send mobile business card
Add details (e.g. Menus, Special Offers)

Website, google optimised (white hat only)

Important to business owners in this segment is that the platform is free. Services will be added to the platform over time that business owners can pay for, but currently the only cost to them is data or SMS usage on their own mobile phone to access Mocality.

Scaling using the Crowd

Initially, the Mocality team walked all over Nairobi getting businesses to put their listings on the platform. They were successful, and in about 6 months of hard work were able to get approximately 11,000 businesses listed. That’s good, but barely puts a dent in the number of companies operating in this city.

The team then launched a crowdsourcing option, where they experimented with allowing anyone in Nairobi to add their own (and other’s) businesses to Mocality, and they got paid a bounty to do so. Within the last 6 weeks they have as many listings entered as the previous 6 months. If you live in Nairobi and want to become an agent, you need a WAP-enabled cameraphone and only need to visit http://www.mocality.com/money.

That’s impressive, but the impact is even more apparent when you look at the visualization:

If you have a business in Nairobi, you can get your listing onto it by visiting www.mocality.com email to info@mocality.co.ke or SMS callme to 2202 from within Kenya.

Nairobi Hackers Descend Upon the iHub

June 5, 2010 / HASH / 2 Comments

I’m sitting at the iHub this morning, after just having given my welcome to the 40+ Nairobian hackers who have descended upon the place. They’re here to take part in the global Random Hacks of Kindness (RHoK) hackathon to develop tech solutions to pressing needs in crisis and disaster response.

It should come as no surprise that Nairobi’s technorati are well-versed in mobile solutions, that’s quickly becoming a competitive advantage in this city. So far we have groups coming up with solutions for amputee registration via SMS and USSD, An SMS solution to create distress texts, improvements to people finder apps and tracking of mobile payments.

Keep up to speed

My Pictures
Live stream
Twitter, follow #RHoK or @iHubNairobi
The iHub Blog

This event goes through Sunday afternoon, it’s a full 36 hour hackathon. Watch as the devs in Kenya work with their counterparts in Australia, Indonesia, Brazil, the US and UK. Keep an eye out on the above resources to see what comes out of Africa!

Kenya’s Tech Regulation Conundrum

May 27, 2010 / HASH / 4 Comments

A lack of regulation, or at least a more relaxed regulatory environment, have been directly responsible for Kenya becoming a hub of innovation, specifically in the mobile payments and banking space.

The gorilla in Kenya’s room is Safaricom. The posted a Ksh 21billion pre-tax profit yesterday, citing growth and profits in almost all areas, including 137% growth in data services, which they see as the next big cash cow.

Safaricom has directly benefited from this environment and their savvy marketing and business moves have left others in the dust. Businesses should be allowed to make profits and smart strategic decisions rewarded by profit and market position should be expected and encouraged – else why do they do it?

A couple of weeks ago new regulations, put together last year by the CCK, were floated by the Monopolies and Prices Commission. These rules were intended to curtail the massive growth of firms like Safaricom and the ScanGroup, to the detriment of competitors and the market as a whole. Naturally, the only firms upset with these rules were the incumbents.

Just yesterday, Dr. Ndemo, the permanent secretary for information and communications decided that Kenyan professionals who drafted these new rules weren’t professional enough and called in consultants from the United States to review them. While it is true that the Monopolies and Prices Commission is weak in ability to fulfill its mandate, this move comes off as an appeasement by Dr. Ndemo to Safaricom as it came out on the same day that Safaricom was having it’s annual shareholder’s meeting. It makes you wonder who dances to whose tune.

Both sides have good points. Smaller firms do have an uphill battle, not only due to their size, but also due to the unfair practices that larger firms tend to busy themselves with in Kenya to keep the competition at bay. However, large firms also have point. If they are playing fair, should they be punished for being better than everyone else?

Too much regulation in a sector can cripple a country’s innovative business growth, especially technology (see South Africa’s banking rules…). Dominant players have the same effect.

Maybe, instead of adding unnecessary regulations, governments should look to truly and strongly punishing unfair and dirty practices that are already on the books. A 200,000 Ksh ($2,500) fine is the most that Kenya’s monopoly commission can do, and it’s laughable at best.

Facebook Zero: A Paradigm Shift

May 21, 2010 / HASH / 21 Comments

Just a week ago I was in Cape Town talking about how entrepreneurs in Africa are looking at the prepaid mobile phone market and are trying to solve for the cost structures for data provided by the mobile carriers. Who knew that internet giant Facebook would beat them to it?

This week Facebook launched 0.facebook.com, where they worked out deals with 50 mobile operators in 45 countries to either zero-rate data costs coming to that URL, or paying that data cost themselves. This means that anyone, even those with no airtime on their mobile phone, can still take part in Facebook.

“Thanks to the help of mobile operators we collaborated with, people can access 0.facebook.com without any data charges. Using 0.facebook.com is completely free. People will only pay for data charges when they view photos or when they leave 0.facebook.com to browse other mobile sites. When they click to view a photo or browse another mobile site a notification page will appear to confirm that they will be charged if they want to leave 0.facebook.com”

Interestingly enough, 5 of the 6 largest Facebook using countries in Africa do not have access to this service yet: Morocco, Nigeria, South Africa, Ghana and Kenya.

Why this matters

What has happened is that Facebook, even with all of their problems and questionable ethical moves on privacy issues, still have a great strategist with a global perspective in their midst. What they have realized is that the only way to increase penetration in the developing world is to cover the data costs for their users (or, if lucky, snooker a mobile operator into not charging them for it).

I pay for someone to visit this blog. I pay my web hosting fees and that means that you can visit it for free. Almost. Unless you’re on a free WiFi service you still have to pay your ISP to connect to the internet. This is akin to me paying off your ISP for when you visit my website.

It’s a big deal, and I think we’ll see a lot more of this happening. It raises the bar for everyone else. If you want to play in this league, you now need to pay off the mobile operator for the traffic that goes your way. Meanwhile the mobile operators laugh all the way to the bank – it’s a huge win for them, and a big score for mobile web consumers in the developing world.

The Israeli vs Silicon Valley Models for African Startups

March 28, 2010 / HASH / 19 Comments

Everyone wants to compare any up-and-coming tech city in the world to, “The Next Silicon Valley”. That idea is dead on arrival, yet we’re seeing many a reference to it in the media for places like Nairobi and Cape Town.

Paul Graham’s essay states this best (please, read the whole piece):

“What it takes is the right people. If you could get the right ten thousand people to move from Silicon Valley to Buffalo, Buffalo would become Silicon Valley.”

A model for African startups

Yesterday I spoke at Mindspeak, a monthly meeting in Nairobi where people in the business and tech fields talk about what got them to where they are. During the Q&A session after I spoke there was the recurrent question and comparison between what we’re trying to do with the iHub and how we see the increased critical mass in the Nairobi tech space, and if that was going to make us the next Silicon Valley.

That’s the wrong model for us. Instead, we should look closer at the Israeli model.

â€œVery often, local high-tech startups can’t find the funding here,â€ Mr. Glaser said. â€œThey get funding elsewhere and ultimately move their locations from here to be closer to their investors.â€

Israel already has a culture of innovation and entrepreneurship, which leads to a strong startup culture. Due to geographical and political constraints, startups that create high-tech products and services are forced to look at their growth strategy early on. When a company starts gaining traction, they spin out their executive and parts of their operations to places like Silicon Valley, New York, Cambridge, etc, while maintaining parts of their operations in Israel.

We’ve seen the same with a South African tech firm. Yola (old name: Synthasite) moved first their executive team, then part of their operations, to San Francisco. Shortly thereafter, they raised an amazing $20m.

Of course, the Israeli Model, requires more than just up and moving half of your startup to Silicon Valley. That’s a simplified formula. However, it does serve as an indicator for what we should be looking at here. Instead of trying to grow the same ecosystem that took decades to develop in California, we should look at what works for us.

Key ingredients needed:

A network of investors, mentors and connectors in the bigger tech hubs of the world that help incoming African tech companies and help them take the next step. Most of these should be well-placed African diaspora.
A policy and legal framework in African countries that allow them to build and succeed/fail quickly so that they can take that next step globally.
Seed capital and incubation options for early stage prototypes and business testing in-country.
Teach entrepreneurship and leadership within the education system, especially at the university level.

You’ll note that none of these items can be done by just one entity, it takes a concerted effort by multiple parties, including investors, academia and government in order for both a high-tech startup culture to come into being and for success beyond a countries borders to take place.

Certain cities in Africa have the ability to pull this off, including Nairobi, Johannesburg, Cairo, Accra and Lagos. Others have a chance too, but these 5 have the critical mass that makes it more possible, though none of them are there yet.

Crowdfunding and Seed Funding in African Tech

March 9, 2010 / HASH / 8 Comments

I’ve written a couple of times about the lack of seed funding in Africa, and how to find the entrepreneurs to fund if you did have seed capital. We’re starting to see a few angel investors like Sean Murphy of Chembe Ventures making their way around the continent, but they are not nearly enough to fulfill the capacity of ideas and individuals who need startup capital.

Crowdfunding

Just this week the CrowdFunding South Africa site was launched (look for them at SXSW this week in Austin), working off the theory that, “South Africa cannot compete in the global online sector if it isnâ€™t funding start-ups at the beginning stage.” Their plan is to do this by getting:

“1000 people get together investing R1,000+ each by pooling the money into the Crowdfund.”

Seed funding is risky, and the idea of Crowdfund is to distribute that risk over a number of people thereby reducing it for everyone. Their goal is to invest 50,000-100,000 Rand in 10-20 “excellent ideas”, and also provide legal advice and contracts, designers, specialized developers, bandwidth, hosting, office space and running costs, mentorship and time saved.

This idea is similar to what Ben White at VC4Africa is thinking about, basically a “Kiva on steroids” as Bill Zimmerman puts it. A way for you to invest in people and projects with larger sums of money and greater risk and returns than on the microfinance investing sites.

Finding the Real Tech Entrepreneurs

Both the Crowdfund and VC4Africa initiatives are excellent steps in the right direction, as they both provide platforms that allow less-knowledgeable investors (of tech in Africa), and deeply involved African tech investors alike, to get involved without too much risk at one time. There remains one issue to be solved though, and that is finding the entrepreneurs to invest in.

Any VC worth their salt will tell you that they invest in the people behind good ideas, not just the product/service that the entrepreneur is trying to create. So, how do you find these individuals? It’s generally through your network, people you trust, that serve as a filter to guide you towards the promising ones. That’s the same in Africa as it is anywhere else, yet here in Africa, there are fewer of these trusted intermediaries who act as filters (especially for international capital), than there are in the US or Europe.

In a meeting this last week of the people behind Limbe Labs (Cameroon), Appfrica Labs (Uganda), the iHub and the iLAB (Kenya) we discussed how these spaces could act as that type of a filter for investors and funds. Each of us sees more young tech entrepreneurs every day, and sees these individuals consistently, than most any other single person could by themselves.

Could these labs, which are now showing up all over Africa, be a way for entrepreneurs to make themselves known, show their stuff, then be introduced to the funds and investors with a greater level of confidence than normal?

iHub: Nairobi’s Tech Innovation Hub is Here!

January 25, 2010 / HASH / 119 Comments

iHub – Nairobi’s Innovation Hub for the technology community – is here! It’s an open space for the technologists, investors, tech companies and hackers in the area. This space is a tech community facility with a focus on young entrepreneurs, web and mobile phone programmers and designers. It is part open community workspace (co-working), part investor and VC hub and part incubator.

A number of us in the Nairobi tech community have been discussing the need for a physical nexus for the tech community here for a couple years, so it’s great to finally be so close to uncorking the bottles and celebrating a big step forward for all of us.

iHub opens on March 3, 2010!

Here’s a rough video of the iHub. A first-look at the space, before any design or wiring is done:

[Note: my apologies for the video quality, it was taken with my phone.]

Background and Info

The iHub will have a redundant 10Mbs connection, hardwired and WiFi, and it’s freely available to any tech person in Nairobi to use once they become members. Membership is free, our only requirement is that you are indeed involved in the tech space as a programmer, web designer or mobile application developer.

Data connectivity is the most important aspect of the iHub, but after that comes a fresh design and an atmosphere that is conducive to techies getting cool stuff done.

Finally, we’re putting our networks into place to give special access to the entrepreneurs and startups who need space to meet with VCs, seed funders and local businesses. We’re trying to create the place where seeds are planted and are easily found by the people with money to help them grow.

A Blank Canvas

The iHub is what we as a tech community make it. It is a blank canvas, a big open room with a great view and wonderful location, but still an empty room that needs some input from people within the community to design, and create a culture around.

What part are you going to play?

Want to have bragging rights on being the logo designer for the iHub? There’s $500 (38,000 Ksh) up for grabs at the iHub logo contest!
Have a penchant for design, want to help layout the floor plan, pick the wall colors or design the signage?
We’re wiring this place with the latest and best data connections in Kenya. Can you help us make sure the network is sound?
Good at creating intranets for fast and easy file sharing of 1gb+ downloads like the Android SDK? Want to help us build that?
Maybe you’ve got great business connections. Will you help us connect the iHub and the people in it to the business community?

iHub Location

The new iHub’s location is going to be on the 4th floor of the new Bishop Magua Centre on Ngong Road (directly opposite the Uchumi Hyper). It’s an amazing location, with quick access to public transportation, food and the rest of town.

View iHub – Nairobi’s Innovation Hub in a larger map

Community Involvement

I’ve been working closely with a couple of people from the community to find a place and get some basic items squared away. This advisory group is made up of individuals with a long standing presence in tech locally, including:

Riyaz Bachani, CTO of Wananchi
Josiah Mugambi, Co-Founder of Skunkworks
Rebeccah Wanjiku, Tech reporter and entrepreneur
Conrad Akunga, Blogger and Software Manager
Erik Hersman (me), Tech blogger, Founder of AfriGadget and co-Founder of Ushahidi

As mentioned earlier, there are a number of things still to be done, and we all need to band together in order to make this space what we hope it will become. Your ideas and drive will make the iHub into the space to be in all of East Africa for tech-related activities.

If you would like be involved, leave a comment below.

The FLAP Bag Project at Pop!Tech

October 22, 2009 / HASH / 1 Comment

If you follow AfriGadget, you’ll know that this summer I spent some time testing some new bags made by combining flexible solar panels from the people at Portable Light with the top-notch bags made by Timbuk2 in Ghana and Kenya over the summer. The whole initiative was put together by Pop!Tech, and it’s called the FLAP (Flexible Light and Power) bag.

The FLAP bag is still very much in its testing phase. What I was doing was alpha level, today more people are getting access to the bag and will help with beta testing in more places. This is good. It means that the team behind the project are not just rushing something to market to take advantage of the buzz, but are really trying to get it right.

Some of the suggestions from the African users can be found in the Fast Company article I wrote last week, but there are more coming in too, from South America and an Indian reservation in the US.

A few suggestions from African users

The American-style Timbuk2 bags were generally thought of as too large
Electronics need to be put into a more rugged case to survive the beatings that theyâ€™ll take in Africa
People wondered if there was a way to hide, or cover, the solar panels to disguise what the bag was â€“ for security reasons
There was a general feeling that there was more use for portable light and power in rural settings rather than urban
The ability to remove the solar components from the bag was genius
The tailors wanted to make their own designs, and wanted access to cheap components to experiment with, and then sell

Testing, Local Relevancy & a Challenge

One of the most compelling things that happened on the trip was my interaction with tailors. I would give them a bag, but also give them the raw components and challenge them to make a bag of their own design, using local materials that they thought would be right for them, or right to sell in their market.

The bag above is my favorite customized bag design, it’s a smallish backpack that was made by Stephen Omollo in Nairobi. There are others though (see them here), and these creations serve as an indicator of the desire to own the technology. To make the technology relevant to specific local needs.

What this left me with was a nagging thought – that I was the wrong person to do this testing project. Sure, AfriGadget connections make me and the other editors a likely vector to do this, but that It was Timbuk2 that needed to be out in Africa with us. (I’m letting Portable Light off the hook, because I know they already do this)

Luckily, I’m here at Pop!Tech with the team from Timbuk2 and the team from Portable Light. I’m inviting them out to Kenya to actually get on the ground with these tailors and people who understand the pulse and cultural usage norms of the clients that they serve locally. With a little luck, we’ll get even further with the project, seeing a true partnership across two continents.

A big thank you goes out to my colleague Henry Addo in Ghana and David Ngigi in Kenya for their help with both videography and the interviews.

When do You Need Funding?

October 7, 2009 / HASH / 9 Comments

I’ve spent the last couple days in scenic Salzburg, Austria with 20 other people from both traditional journalism and new media backgrounds. Our goal: discuss strategies for more effective engagement and investment in “tomorrow’s media“. There are a mixture of organizations in the room, some established and others start-ups, like myself representing Ushahidi.

One of the questions posed, and which I’ve been ruminating on, is “when do you need funding?” (At this particular meeting, we’re talking grants primarily, but this applies to traditional seed and VC funding as well.)

Invest in Doers not Talkers

I don’t think it’s as early as most people think. There are a lot of people out there who claim they need funds in order to build a product. I disagree. Your first job is to build it. It might be in your nights and weekends, but that’s to be expected.

Yes, at a certain level you need funding that allows you to live, feed yourself and grow a business, but that’s not until you actually have something to show. Why would you expect someone to pay you money for a good idea? There are good ideas everywhere, but few examples of great execution upon these ideas.

A great presentation, Powerpoint or speech will get you a long way, and the ability to communicate is essential in both getting funding and getting user adoption or partners to work with you. However, nothing sells a good idea like a working product.

Whether it’s building a prototype, like we did with Ushahidi in Kenya, or a couple guys in a garage creating a new search algorithm and having to shop the product of that research around before they find investors, it’s too be expected that the work comes first, the funds second.

Growing

When is funding needed then? It’s needed when you have a product and it shows potential for success. Where you can talk to smaller investors who can support your work a little longer so that it can be refined and grow into something that has a real chance to make a difference, make money or both.

The second level of funding is about scale. It’s when you have a proven product that already has some success and needs more than it’s current cash-flow, or personnel, to take it to make a broader impact.

Is There Technology Arbitrage in Africa?

September 17, 2009 / HASH / 7 Comments

The term arbitrage traditionally refers to taking advantage of the price differential (the gap) between two or more markets. One example is how search engine marketers use arbitrage to make money off of Google Adwords with keyword buying and landing pages. Another is when traders take advantage of differences in exchange rates on currencies in two separate markets.

Is there technology arbitrage in Africa?

Tucked away in a blog post on Calestous Juma talking about the future of African communications, Ethan Zuckerman states:

“The spread of connection infrastructure into Africa now points to the need for devices that can access the internet, content to be delivered and applications. These, in turn, point to the need for institutions, laws and policies to regulate this space, which are currently lagging far behind the technology.“

We all like to discuss the technology gap in Africa, which is this space between those who have access to technology and can use it (the West) and those who do not (Africa). Does this create the environment to take advantage of technology arbitrage?

From a certain perspective that can all seem very bleak and depressing. From another, it smells like opportunity.

This time and knowledge lag between government “institutions, laws and policies” that Calestous Juma and Ethan are discussing is just the sort of gap that allows arbitrage to happen. You should be able to turn the lack of technology in one place, or at least information, compared to the other to your advantage.

Put another way, when a government is too slow, inefficient and technologically incompetent to keep up with the rest of the world, what happens?

I think we see the answer in a number of places already, not all of them savory. We see this in business executives who corner a market, like we’ve seen with Safaricom in Kenya, or the notorious 419 scammers in Nigeria. We read about it when Egyptian youth use Twitter to broadcast police brutality, or when Zimbabweans send MMS images of completed ballot counts from voting precincts in advance of those trying to perpetrate fraud.

Two main groups seem to take advantage of this: businesses and activists.

The natural inclination of the market is to leverage these gaps and inefficiencies, to create opportunities out of the void, that technology can often overcome. The best businesses in our current era are built to do this as are the activist groups with the greatest impact.

[Authors note: I’ve made up this term “technology arbitrage”, but I couldn’t think of a better way to describe what I’ve been thinking about. Speaking of which, I’ve been muddling this over in my head for a week and just wanted to air it out to hear other’s thoughts.]

Where Africa and Technology Collide!