Where Africa and Technology Collide!

Apple: Marketing Experts

The Newest iMac by AppleThere are a couple things that our friends over at Apple do very well. First and foremost, they are consumate marketers – they know how to create a buzz for their products. Second, they have quality design – just look at how they’re being mimicked by Microsoft. Third, they have learned how to tap into the “I want it simple and user-friendly” crowd.

If you have 30 minutes to spare, I highly suggest you watch the Quicktime video of Steve Jobs talking up his 3 newest releases:

  • The newest iPod with a video screen
  • The new iTunes (version 6)
  • The new iMac with built in video and other bells and whistles

Lost TV ShowThe last, but also maybe the most important scoop, is that they have a new relationship with Disney. This allows users to purchase the newest TV show releases, like Lost and Desperate Housewives, directly from iTunes. This is big, it’s going to change the face of TV media as we know it. Read more about it here.


  1. Yeah, I think so too. Though the new iPod Video lacks an FM radio player, this bubudiu will change the media world. And that’s also strange, coz there have already been other small video players available so far. But none of them as popular as an ipod could ever be. The relationship with Disney….uhhhhh…. what’s MS going to do about it then?

  2. JKE, the coup with Disney is what is going to do it. I’m just going to sit and wait to see how long it takes for the other big networks and cable channels to make their content available for download.

  3. True.

    I watched the video yesterday and for a moment I really thought: damn….I’ll need an iMac! At least for my mum 🙂

  4. I’d love one of those new iMacs … then juggle around 3 PCs with 3 different OSes.

    As for the iPod video — just how many people watch video on the move?!!

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