HASH – Page 30 – WhiteAfrican

Author: HASH (page 30 of 106)

Sembuse: East Africa’s First Mobile Social Network

For 15% of the cost of a normal 160 character SMS message in Kenya you can now send one with 1000 characters in it.

Sembuse is a mobile social network. It’s a way for East Africans to connect with each other via short messaging, cheaper than normal SMS messages (much like it’s counterpart Mxit in South Africa). It’s a new release by Symbiotic, a Kenyan firm that specializes in making mobile phone related applications. To get the application on your phone, point your device to to m.sembuse.com (or s.zunguka.com). It’s a free download for anyone with a GPRS or 3G enabled phone, and you can try it out immediately.

Making Money

Mbugua Njihia is an entrepreneur, I’ve known him for a little while, and he’s focused on running profitable enterprises. There are two revenue streams at Sembuse.

Maneno Ads by Sembuse 1. Value added services:

“Customized news alerts, real time stock market alerts and news, rave crave â€“ that gives users a snapshot of the nightlife in their location, the gossip channel â€“ that allows users to submit and share gossip with their friends, the sports bar â€“ where sports fans can keep up to date with the happenings in their favorite sports and a video section with mobisodes across a variety of channels.”

2. Advertising
There is a proprietary hyper-targeting advertising platform – SembuseConnect that allows businesses to connect with their target market directly on their handset. They can book their ManenoAds (text adverts) and choose their desired target group on the Sembuse network from the ease and comfort of their mobile phone wherever they are. The advertisements are served immediately the order is confirmed.

I asked Mbugua about the advertising, and he got back to me with the following statement:

“Going into launch we have two advertisers on board on trials – Standard Investment Bank and Royal Media Services. For the larger FMCGâ€™s and cooperates the approach is to use their ad agencies to book and manage the medium for themselves and the rate cards have already been dispatched. This however doesnâ€™t prevent us from having a direct engagement with clients. The biggest source we hope will be individuals and small to medium sized enterprises who can place their own adverts through their mobile phones.”

In Summary

I’m really interested in seeing where this goes. The guys behind it are ambitious, and they’re doing something that I’ve thought for a long time needed to be done. I’m particularly glad to see that they’ve taken a two-pronged revenue approach. Relying on advertising alone in this economic environment wouldn’t be that promising, but by tapping into the end-user as well, there is added potential.

Finally, I wonder if we’ll see more people moving from their older SMS-only phones, with no data capability, to GPRS enabled phones. I know we saw this happen in the case of Mxit in South Africa, so I wonder if the same will be the case in East Africa.

Screenshots

Nigeria – Barcamp Nigeria

April 25, 2009 / HASH / 1 Comment

Mobile Phones in Africa (Video)

April 25, 2009 / HASH / 4 Comments

I found out about the “Mobile phones in Africa” video project that Martin Konzett and the team at ICT4D Austria were up to when I ran into him at the MobileActive’08 conference last year. He was shooting a lot of stuff with his Nikon D90 (video and images). I had no idea that it would be this good!

This video embedded here is a low-res version of the trailer. I was able to watch the high-res version today at the Africa Gathering in London, and have to say it’s amazing. Very impressive stuff, and I can’t wait to see the whole video. It will be out on May 8th.

England – Africa Gathering – London

April 25, 2009 / HASH / Comments Off

My (short) TED Talk on Ushahidi

April 25, 2009 / HASH / 3 Comments

I was fortunate enough to be at TED this year as a Fellow. While there, I did a short TED University talk on the roots of Ushahidi, where it’s going and a new initiative called Swift River. Needless to say, it was only 4 minutes, so I couldn’t get all the information that I wanted to in there. If you would like to know more about Swift, take a look at this video where Chris and Kaushal talk about it in more detail.

Currently we’re seeing this at work in India, where a group of people have come together to deploy Ushahidi and Swift River to gather information from normal people about the elections.

Paper: Mobile Phone Access and Usage in Africa

April 19, 2009 / HASH / 6 Comments

For the past few days I’ve been in Qatar doing a joint demonstration of Ushahidi with Ken Banks of FrontlineSMS at the ICTD conference. One of the interesting projects that I ran across was ResearchICTAfrica.net, who have been doing a study on mobile phone access and usage in Africa. They did over 22,000 surveys in 17 countries to compile this report.

Some takeaways:

Lower levels of ICT access and usage in Africa can be attributed to weak telecommunications infrastructure, generally low economic activity, irregular electricity and a lack of human resources.
Income and education vastly enhances mobile adoption (over gender, age or social networks).
Mobile expenditure is inelastic, meaning higher income individuals spend a smaller proportion of their income.

Charts

There are a number of interesting charts within the paper. One of which shows the elasticity of usage depending upon income (top 25% of the population vs bottom 75%).

Personally, I was fascinated to see a study on the average expected cost of a mobile handset.

I’ve got a PDF version of the report here. Like this conference, it’s mired in academic language, but it’s an incredibly informative and useful report if you can get past that:

ResearchICTAfrica Report – ICTD 2009 [PDF]

(sidenote: the academics here at this conference could use a course in communications, it’s often difficult to decipher what they’re actually trying to say…).

Tracking Mobile and Internet Services Across Africa

April 14, 2009 / HASH / 14 Comments

I’m continually frustrated trying to find the providers and costs of mobile phone and web services in African countries. This site was inspired by, and dedicated to, the many ranting and raving conversations amongst the technorati of Africa.

One of the issues is that the providers themselves do a shoddy job of getting the information out through convoluted (if any) marketing and price gimmicks. Another issue is that once you find out what services are available, you have no idea what to expect in terms of service levels and data speeds.

I decided to put together a site, African Signals, where people could leave information on the availability, costs and service levels of mobile phone and internet connections in their country. Right now there is a basic skeleton for every country, but it needs to be updated and improved.

Your Job:

Find your country and enter whatever you know about your local costs, speeds and service levels for mobile phone operators and internet service providers (ISPs).

Take 5 minutes and jump see if you can add anything new, or if the info is correct. Then, tell your tech friends from that country too, share this. It’s a resource, something for you to give to and to take from. It is strengthened by your information, and I hope that you in turn will benefit from it too one day.

Example pages

Liberia:

More good example pages, and a special thanks to:

Kenya: thanks to Josiah Mugambi and Brian Muita
Uganda: thanks to Jon Gosier
Liberia: thanks to John Etherton

[Note: Some might notice that I am repurposing a domain that I used to have a podcast on 2 years ago, but subsequently was abandoned.]

iYam.mobi – the Mobile Mobile Phone Directory

April 9, 2009 / HASH / 5 Comments

Fritz Ekwoge is the kind of African developer and entrepreneur who keeps me optimistic about Africa’s future. A couple years ago he built Kerawa, a classifieds service that is doing quite well in some West African countries. Last week he got in touch with me about a new service he created called iYam.mobi, which is in alpha. (Bill Zimmerman is also covering this, as he was part of the testing for the service)

A uniquely African solution to an African problem

iYam is a simple mobile phone-based mobile phone directory (Fritz calls it a “mobile mobile phone directory”). It is a way to lookup businesses, service providers and contacts from your mobile phone.

That doesn’t sound very exciting, and it shouldn’t if you live anywhere outside of Africa. However, those of you in Africa will recognize immediately why this is such a valuable service. You see, most countries in Africa don’t have a mobile phone directory for finding goods, services or individuals. There is no easy way to contact most businesses in Africa. It provides a simple, accessible solution to the problem using the ubiquitous SMS protocol.

Example uses:

Looking for computer dealers to buy your next laptop? iYam will give you their contact numbers.
Looking for software developers to help you work on your project? iYam will give you some contact numbers.
Has your phone just been stolen and you want to get back some of your old contacts ? Find their numbers using iYam.
Someone just called you but you seem to not remember who has that phone number ? iYam can tell you a lot more about the owner of that number.

iYam is ground breaking because it is a new form of search. Instead of searching for web pages, you search for people. You are only allowed to use 155 characters to describe yourself as you add yourself to the direcgtory, forcing a certain amount of constraint.

“The way we develop here in Africa will be different from the way the big nations developed. They grew up with computers. We are growing up with mobile phones.
– Fritz Ekwoge”

Business cases and investment opportunities

Most of the discussion between Fritz and I revolved around the business case for his product, and the investment money needed to make it a real business. As always, the Achilles heel for any smart, entrepreneurial programmer in Africa is how to get enough money to work on something beyond the idea and prototype phase.

Business Models

Plan A:

Plan B:

Advantages
Hardware requirements are modest. Currently, in it’s alpha stage, iYam is powered by a laptop plus two mobile phones. These will be replaced with a bigger server and some GSM modems as traffic increases. To reduce international communication costs, the iYam setup can easily be replicated in other target countries.

Disadvantages
SMS will definitely cost a lot as the service becomes more popular. But revenue should cover those costs, or deals could be made with telecommunication companies to reduce our SMS costs.

Growth
The market in Cameroon alone is sizable, but there is no reason that once this moves from prototype to service, that it can’t be replicated in other African markets.

Technical Details
Currently, it does not work with the local CDMA provider CAMTEL, because they don’t exchange SMS with the GSM providers. However, it does work with other countries, as Ghana and Gabon have already been tested.

Final thoughts

As I mentioned in the beginning, I’m enthused by both Fritz and by iYam. Of the two, I’m more excited by Fritz, because it’s easy to come up with ideas, and hard to execute on them. This is his second time to have done just that. This is the perfect opportunity for an early-stage investor to get involved and help scale an idea and prototype to a real product making real money.

Village Billboards and a National Classifieds System

April 7, 2009 / HASH / 14 Comments

Last year I had a good long conversation with Zach Lutische, a Kenyan with a big idea. It all started with this comment:

“There was a time that I went all the way to Nairobi, only to find out that what I needed was only 1 kilometer away from my farm in Eldoret.”

Zach is soft spoken, but ambitious and energetic. He splits his time between reading the Kenyan tech email lists and time upcountry in his village. He was really excited about putting up a network of rural billboards around Kenya, using them as a way to gather and create a nexus point for community information.

In our day, and being technologists, we sometimes forget that simple and non-digital is still the norm in most of the world. This is especially true in rural Africa. Which is what makes Zach’s concept so intriguing. What he wants to do is marry the worlds of non-technical rural Africa with that of modernized urban Africa.

The Concept

Anyone in the village can put up a notice, news or advertisement on a village billboard by going through a site manager, who would probably be the same person that runs the local mobile phone booth (Simu ya Jamii). Depending upon the size and length of time the notice would be on the billboard, the person would pay between 10/= to 100/= Kenyan Shillings ($.12 to $1.20).

There are a lot of ways these village boards could be used, many outside of what we can think of right now, but here are some ideas for example users:

Mr. Njuguna has a potato plot and it will harvest approximately 50 bags in August. He runs an advertisement in June on the community billboard and find a buyer in advance.
A local photographer can advertise and be contacted via the message board.
City-based companies can go directly farmers and/or sellers in local communities, and be aware of the inventory months in advance.
Land for sale (with pictures).
Every village has a market day, the billboard makes it easier for village-based buyers to work with sellers in outlying areas.

A Network of Rural Village Billboards

As village billboards start working for the local community, they can branch out to connect to other villages in the area. News and advertisements can then start showing up on billboards beyond a single village, providing more reach to those who are willing to pay.

Zach and I spent some time drawing out and discussing what a pilot program might look like, using his rural community as the testing grounds. We took into account the villages, mapped out their relative locations to each other, their market days and the approximate number of people in each village.

It turns out that each billboard would cost about between $40 and $150 to build, depending upon materials available locally, and on what additions were made – like a small roof to keep rain off of the board.

Augmenting the Rural Billboard with Technology

The above section can stand alone as a business concept. However, where it gets interesting to people like me is in how you take these village billboards and create a powerful melding of the offline and online/mobile worlds that is our present day Africa. This is where the insights and experiences of a rurally raised Kenyan, living in the city and taking part in technology discussions is irreplaceable.

Since the site manager would generally be the person running the local village phone booth, there is the opportunity to sell message space on billboards in other towns, using the mobile information pathways open by these operators. Once you have that network of site managers, you have the beginnings of some very interesting things.

For one, you can now connect these billboard operators locally, regionally and nationally. The ability for end users to both put up advertising and find goods and services is available via digital format or analog. It’s not a big jump to see a nationwide classifieds system growing organically, stitched together by mobile and web services.

Already we see newspapers, like Star, in Kenya taking free classifieds via SMS. What happens when we create a nationwide billboard and mobile phone classifieds network?

Final Thoughts

Africans tend to not be singular. They like to act as a community, so singular actions on mobile phones are less likely than the community coming together around a notice board. So, where mobile phones act as communications between individuals, the notice board serves as communication medium between groups. So, notice boards are the nexus, augmented by the mobile phone.

I think this concept could not only work, but could become something really big. I say that with one caveat. This needs to be done by Kenyans, not some outside entity. The local communities need to be the ones who decide to create and build their own billboards. They need to value it and own it themselves.

The network needs to grow organically from the grassroots up. Not all communities will take to it or support it in the long run, however those that do and find that it makes their lives easier and adds to their lives will pass the word on to other nearby communities, and it will grow. Once a network of community-supported village billboards are up and going, you have the groundwork made for lasting change and a means to build other digitally-connecting services on top of it.

Where Africa and Technology Collide!