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WhiteAfrican

Where Africa and Technology Collide!

Page 17 of 109

Local Web Cache Lessons: Uganda

The chart you’re looking at is amazing. Orange Uganda has seen local traffic jump from 3Mbs to over 30Mbs in just two weeks due to partnering and implementing Google’s Global Cache. One wonders how much business they’re starting to chip away at from their competition.

In layman’s terms this means that once anyone in Uganda using Orange has visited a website (especially Google’s data heavy ones like YouTube, Google Maps or even Search results), that the content is cached locally. Once that is done, the next person to visit that same site gets it served to them locally, which is much faster than having their traffic make the round trip from Uganda to Europe.

There are 8 peering ISPs in Uganda, and only one of them is using Google Global Cache. Yet, below we see that Orange Uganda has made the whole country’s usage start to look like a hockey stick.

This begs the question, “why aren’t the other 7 peers using Google’s Global Cache?”

It also makes you wonder why more ISPs haven’t started using this in other countries. After all, it gives your users a distinct advantage, they get a much better user experience than they did before.

From all that I’ve heard, it sounds like each ISP is more interested in keeping their competition away from the Google Global Cache than they are about their customer’s experience. This means that they refuse to sign a deal with Google unless they’re the only ones who can use it, blocking out their competitors.

Take a moment to ponder this idiocy with me. Right now we’re all on equally crappy load times for data-heavy content, all of the ISPs suck at relatively the same level. If they all moved to Google’s Global Cache, they would still all be at relatively the same level, but it wouldn’t suck. Sure, no advantage gained over the competition, but a lot less pain to their users.

Here’s the kicker… with faster data speeds and load times, people use more data. Their profits would increase.

This is a perfect example where a rising tide would float all boats, but all the captains have decided they like to wallow in the mud instead.

[Note: Thanks to Tim McGinnis for the tip]

Tackling Africa’s Classified Listings Space

Just over a year ago I was frustrated. We had just moved back to Kenya and I was trying to outfit our house with a few necessities. Just finding sellers of the items we were looking for was a pain, as there were no options for classifieds services online that had much to offer.

Being a builder and a problem solver I wanted to better understand what was going on here. Why, in 2010 did I have to go to one of 7 large shopping centers across town, in Nairobi’s terrible traffic, in order to look at a notice board to find products? With this in mind, I sat down and penned a strategy paper that I thought could address the problem.

(Below is the overview, the full document is to long to post)

The Overview

No organization or entity in Kenya has come up with a good classifieds network. There is little, to no, traction in the online space and the offline arena is a fractured market where each group protects their fiefdom and doesn’t share their ad content. This is seen in the popularity and reach of the classifieds at major shopping centers like Sarit Centre, Yaya and Village Market, but also in the newspapers and mailing lists.

There is also no good option for digital classifieds, even though there have been multiple attempts, including Nation Media Group’s N-Soko, Craigslist Kenya and eBay’s Kijiji as well as many small operations by Kenyan developers.

This fractured landscape, as well as a missing digital nexus point for classifieds in Kenya, creates a large and open opportunity. Real money is ready to be made, as there are many frustrated buyers and sellers who need an outlet.

In order to succeed at making real money with classifieds listings in Kenya, one needs to have a strategy for both the analog and the digital sides. It’s not enough to make a great classifieds website – as N-Soko and Craigslist are showing us. Neither is it good enough to have just offline newspaper ads or shopping center message boards.

The document went on for another 5 pages outlining a solution that I thought married up what was needed: a way to mix Kenya’s analog community habits and the efficiencies of a digital solution.

Our Solution

A couple months later I was discussing this with David Kobia, my colleague at Ushahidi, talking about how there are wide open opportunities like this in Kenya where there is a clear void that no one is filling. It’s not hard, it just takes focus on a simple platform that’s both web and mobile enabled, along with a way to bring in the analog side.

Fast forward a couple of weeks and David built a little site for this purpose over the weekend, called Pigia.me. A place for us to experiment with, and we did. We spent some time gathering classifieds from the shopping centers and the newspaper. We did some Facebook ads. It worked, we quickly got up to over 3,500 listings and traffic was increasing. Total investment 3 days coding and $300 in ads.

But we didn’t have the time. Ushahidi keeps us way to busy, as does the iHub.

Enter Dealfish

About 3 months ago Dealfish, the big classifieds site owned by MIH in South Africa, launched in Kenya. Simultaneously it launched in Nigeria, Tanzania, Uganda and Ghana (English). And in Francophone Cameroon, Ivory Coast, Senegal, and the DRC. They scooped up well-known tech entrepreneur and blogger Moses Kemibaro from Dotsavvy to run East Africa’s operations, while Neil Schwartzman overseas all Sub-Saharan Africa for Dealfish and Stefan Magdalinski presides over Dealfish as well as Mocality and Kalahari for all but South Africa.

They’re now at approximately 12,000 listings (in Kenya), serving the major urban areas and have about 6000 “answers” per month (which is what they call it when a buyer tries to contact a seller). The top areas are auto, home and jobs – like most classified sites.

Until critical mass is reached, classifieds are something that you have to put a lot of energy towards on a constant and consistent basis. Thus Dealfish has chosen Kenya and Nigeria as their first focus-countries, where they have dedicated personnel.

MIH has deep pockets, and they’ve decided that there is a future in investing in digital arena in the Africa outside of South Africa. They came on strong with online ads by Google, Facebook, Inmobi, Admob and Buzzcity. Inmobi has given them the best return, with Google ads in second place. However, it’s the Dealfish team notes that the Inmobi traffic doesn’t have nearly the same intent to buy or sell as the Google traffic – it’s blind coming in.

Offline Dealfish used radio, in-store advertising, posters in malls and in club bathroom stalls. The form of advertising dictates the type of user, whether they use mobile phones or PC web. In the beginning mobile users were their predominant type, but now it’s split 50/50 between mobile and PC web users.

Dealfish is doing well, and will continue to do so, especially as they have enough financial backing to continue seeding the market. Their competition comes in the form of verticals that are specifically created for a niche market. In this case, autos with Cheki, jobs with Brighter Monday and homes with Property Kenya. And that’s just in Kenya, they’ll fight that same battle in the other markets as well.

Tackling Africa

The only other classifieds system that has made a dent in Africa is Kerawa, operated out of Cameroon. They have thousands of listings in quite a few countries. They’ve done this over the last 3 years, bootstrapped and growing organically.

However, there’s a danger in trying to go after everyone and everything. In the broad classified space there is only a single winner, no prizes for second place, except in niche areas. Whoever reaches critical mass first wins, and the rest can go home. It’s better to win in a couple countries than to lose in all.

Both Dealfish and Kerawa have to fight the very real issue of spam listings. Just letting anything to so as to get bigger numbers only decreases the value to the user. How customer service and clarity of use and value play out to the listing companies and people is where a lot of time and resources can be spent.

[Update: Google Trader launched in Ghana and Uganda to mixed success. As long as there was a lot of marketing put into the effort, they had a lot of listings, as soon as they stopped there was a big drop-off. It’s yet to be determined if Google Trader is a failure or success, or if Google is still putting any more effort into it.]

Urban then Rural

Finally, you have to start in the urban areas due to users, devices and general “mass”. However, if you think that’s enough, then you haven’t learned the lessons taught by the mobile operators. That is, urban is your anchor, but rural is your long tail, your reach.

Any attempt to get enough critical mass to make serious money off of traffic or transactions has to reach beyond the cities. The towns and rural areas are untapped and ripe for the approach. Phase 2 of this approach should look a lot like what I wrote about back in 2009, on how village billboards should be leveraged alongside the mobile phone shops in smaller communities.

Pay Attention to the Mobile Web

In 2008 we saw the scales begin to tip with imports of data enabled phones being larger than that of non-data enabled phones.
In 2009 we saw the undersea cables hit East and Southern Africa in a big way.
In 2010 we saw the mobile operators get serious about data availability and cost packaging for everyday Africans.

2011 is upon us, and with it brings a new type of data-enabled mobile user in Africa. It also brings the mobile web to center stage.

Mobile web content has been defined as any internet-connected or browser-based access to the internet and as digital content connected to a database that passes through a handheld device connected to a wireless network.

Simply put, the mobile web is the same data that the web layer brings to you on a computer, just now on your phone.

The mobile phone is the most ubiquitous instrument there is in the market. Usage is no longer limited to sending and receiving calls and texts, especially with the increase of data enabled phones, increased bandwidth availability and decreasing data costs. The convenience in terms of use-anywhere-anytime has made access to mobile web content easier, accelerated by dropping rates of mobile handsets and data.

What does it look like?

Here are a couple of examples:

  • Consumer content such as movie times and restaurant reviews, such as Flix and EatOut.
  • Consumer focused transaction sites and classifieds like Dealfish and Pigia.me.
  • Content, such as news, blogs and aggregators like Afrigator.
  • Business information for consumers and businesses, such as Mocality.
  • Mobile-specific communities, such as Motribe, Facebook and Twitter.
  • The ability to pay via mobile payment methods or credit cards, brought to you by mobile payment aggregators like PesaPal.
  • Advertising done by the likes of InMobi and AdMob.

You can see that it doesn’t look all that different from it’s purely web-based counterparts. It’s the same data, just more accessible on your phone.

There are strong plays to be made in all of these fields, as there are few leaders in any country, much yet regionally… yet. The reason for that is we’re just on the front end of this sea change, so even the leaders only have a very small slice of the pie.

While there will always be a place for client-focused mobile applications (Android, iPhone, Ovi, etc.), there is just too much friction there to scale. Friction for the developers who build the applications, and friction for the users who need the “right” phone to access the apps.

For more brain food on this topic, I suggest reading Fred Wilson’s post, Counternotions and alternate thoughts from Diogenex.

Tech Success in Africa is Built on the Ordinary

It’s not a big surprise to see Nokia’s Symbian operating system is the most popular in Africa. We all knew that, but it’s by how much that draws your attention.

Royal Pingdom has an excellent post on the web usage (which is what they can measure) of the top OS use around the world. It’s amazing to see the difference between Africa, Asia and South America as opposed to Europe and North America.

While, as a developer, it’s a lot more sexy to work on the cutting edge operating systems like iOS and Android you’d be making a mistake to do that in Africa. Unless you’re developing apps that are global in scale or you’re doing client work, you should be focusing on Symbian (or Samsung’s Bada OS in some countries). It’s where the numbers are.

Reaching Ordinary Africans

This brings to mind something I’ve been thinking about for a while. Mxit, as most people know now, is the mobile social network out of South Africa. It was built about 4 years ago and has 20 million+ users.

Mxit didn’t get big because they tried to build something that was cool and sexy for the middle/upper classes in South Africa (which is what so many try to do there). Instead, they built one of Africa’s most successful tech companies by focusing on everyday South African youth and fulfilling their needs.

In fact, you can take this one step further. Almost any meaningful success in Africa’s mobile or web space has been from companies focused on meeting the needs of ordinary people. Go ahead, think of the success stories in Africa’s tech space, now name them and see if they’re made for a global market, Africa’s elite, or for the masses.

(The Lack) of African ICT Research

I’m at the ICTD conference at Royal Holloway, University of London, this week. Usually I wouldn’t be at a conference full of academics and researchers, but Tim Unwin (conference Chair), was interested in having a practitioner panel leading it off, of which I was a part. It’s a conference of very intelligent and driven people, with a lot more patience than myself, studying a lot of what’s going on in the ICT space as it relates to development in Africa, Asia and South America.

More Research in/of Africa, by Africans and African Institutions

One of the people that I’ve been speaking a lot with here is Shikoh Gitau (on Twitter), a Kenyan lady who has spent the last few years down at the University of Cape Town doing research. In the talk about “ICTD Research by Africans: Origins, Interests, and Impact” by Gitau S; Plattiga, P and K.Diga, there were some very interesting points given and a great argument made for why Africans need to be involved more.

“African research agendas need to involve Africans more”
– Geoff Walsham

It’s no surprise that most of the ICT research comes from South Africa, followed by Nigeria and Botswana. But even if you added up all the research done in all of Africa, it is only 9% of the research done in Africa is done by African institutions.

Who are the researchers in Africa?

This, of course, is what Shikoh and her team looked into. Here’s where you can help to. What are the African ICT research institutions? What are the publications?

Add any ones that you know to the comments below and I’ll add them to the list above.

Thoughts on Doing More

One of my questions about why there isn’t more African ICT research was whether this was a supply and demand problem. Is it because there aren’t enough researchers in Africa? Not enough research institutions? Or, is it because the people paying for and funding research are only funding researchers in their own back yard (the US and Europe)?

Part of the answer seems to lie in the lack of incentives for African academics to get away from “just” lecturing and into research. Another seems to be the lack of funding organizations looking for Africans to do the actual research.

I’m intrigued enough by this that I’m thinking of how the iHub can be used to support African researchers. If that interests you, let me know.

The Kenyan Mobile Money Ecosystem

[This is a guest post by Ben Lyon of Kopo Kopo, and recently of FrontlineSMS:Credit, who I consider to be one of the leading experts on mobile money, banking and payments in Africa. Kopo Kopo aims to make the integration of microfinance and mobile money as affordable as possible by offering a software-as-a-service that connects m-money transaction data to customer accounts in a range of common loan management systems. You can follow Kopo Kopo on Facebook and Twitter.]

Mobile Phone with Money in Kenya

Kenya is by far the most exciting, innovative mobile money market on earth. Below is an overview of some of the major and upcoming players.

MAJOR PLAYERS

Safaricom M-Pesa
Launched in March 2007, Safaricom M-Pesa was the first mobile money system in Kenya. It is now the most successful mobile money deployment on earth, boasting use by 51% of the adult population. In addition to person-to-person transfers, you can use M-Pesa to remit funds from the UK to Kenya, pay bills, purchase goods, buy airtime, and, with the launch of M-Kesho, move funds to and from an interest-bearing account with Equity Bank. Fun fact: Safaricom M-Pesa has more agents in Kenya than Wells Fargo and Wachovia have ATMs in the United States.

Airtel Money
Formerly Zain Zap, Airtel Money is the second largest mobile money system in Kenya. Prior to its acquisition, Zain was focused on creating a “cashless society” whereby any number of needs could be met via mobile money. Zain was also committed to its notion of One World, the idea that a Zain customer in Country X should be able to call a Zain customer in Country Y a at local rate. One World was the source of much speculation with regard to international person-to-person mobile money transfer. It will be interesting to see if / how Airtel changes course, especially with regard to pricing.

Orange Money
Orange Money launched in late 2010 in association with Equity Bank. Instead of offering the same features as M-Pesa, Zap, or yuCash, Orange opted to create a de facto front-end for Equity Bank accounts, allowing it to exceed regular transaction and m-wallet balance thresholds.

Essar yuCash
Essar yuCash launched in December 2009 and is powered by Obopay. yuCash offers some standard features such as person-to-person transfer and balance inquiry as well as some unique features like requesting money, adding a short message to a payment, and inviting friends to join. yuCash is also unique insofar as it offers five different front-ends: WAP, SMS, Voice, USSD, and STK.

Equity Bank
Equity Bank is the largest microfinance institution in Kenya and is nothing short of a powerhouse. It has an extensive ATM network throughout Kenya and has integrated with M-Pesa (M-Kesho), Orange Money, and yuCash.

Musoni
Musoni is at the cutting edge of microfinance, enabling loan disbursal and repayment via Safaricom M-Pesa and Airtel Money. Musoni plans to conduct country studies in Rwanda, Tanzania, and Uganda in the coming years.

Paynet Group
Paynet is responsible for all Visa transactions in Kenya, interchange for 2,000+ ATMs, and PesaPoint. Due to their interaction with Visa, they are PCI DSS compliant, meaning that their system is both redundant and incredibly secure. Paynet aggregates and formats transaction data for several mobile money providers in East Africa.

UPCOMING PLAYERS

iPay
A product of Intrepid Data Systems, iPay enables merchants to accept online payment via Safaricom M-Pesa, Zain Zap, and Essar yuCash. Prominent users include PewaHewa, Fenesi, and Zetu.

PesaPal
PesaPal is a product of Verviant Consulting that, according to CEO Agosta Liko, aims to “make sense of the Kenyan payment landscape”. PesaPal lets online merchants collect payments via M-Pesa, Zap, Google Checkout, and a range of common credit cards. Their latest product, e-Ticketing, allows event organizers to accept online payments for registration via mobile money.

M-Payer
A recent product of Zege Technolgies, M-Payer enables real-time mobile money transaction processing. The CEO of Zege Technologies, Kariuki, played an instrumental role in the M-Pesa / Equity Bank integration that resulted in M-Kesho.

Lipuka
Powered by Cellulant, a company that serves 60M+ subscribers throughout Sub-Saharan Africa, Lipuka integrates bank and payment channels to enable music downloads, bill payments, and information services via WAP.

Moca
Formerly called ZungukaPay, Moca is a product of Symbiotic Media Corsortium. ZungukaPay enabled online merchants to accept payments via M-Pesa, Zap, yuCash, PayPal, Google Checkout, and a range of common credit / debit cards. ZungukaPay also had an open API for integration purposes. The new product, Moca, takes a different turn by enabling customers to buy ‘Moca credits’ via mobile money, which they then use to pay for goods and services on partner websites (e.g. KeleleMobile). Fun fact: selling non-refundable credits precludes Moca from being seen as an e-money issuer by the Central Bank of Kenya.

JamboPay
A product of Web Tribe Limited, JamboPay is an “Online Checkout & Micro-Payment Service” that enables merchants to accept online payments via M-Pesa, Zap, yuCash, and Visa credit/debit cards. JamboPay has a tariff structure similar to PayPal in the US: a commission per transaction + a flat fee for any transactions initiated over the JamboPay web platform.

MobiKash
MobiKash, a third party mobile money provider, is operated by MobiCom Africa Limited in partnership with Sybase 365 and Seal Systems. MobiKash leverages USSD to give Kenyans on any mobile network real-time access to accounts at participating banks, including Post Bank, National Bank of Kenya, and Trans National Bank. MobiKash uses the Sybase 365 Mobiliser Platform.

KrossPAY
Formerly PesaPot Holdings Limited, KrossPAY worked with PAYG Solutions to develop a hosted core banking and financial management platform for microfinance institutions, credit unions, and community benefit organizations. Some PAYG Solutions programmers were involved with the creation of M-Pesa, so there may be a mobile money integration in the works. KrossPAY also offers a “universal mobile money transfer and payment” service called CaribPay.

Jipange KuSave
Jipange KuSave is an initiative of Mobile Ventures Kenya Ltd., a subsidiary of Signal Point Partners. Launched as a pilot in 2010 in partnership with FSD Kenya and CGAP, Jipange KuSave aims to extend affordable micro-savings and micro-credit to the ‘mwanachi’ (Kiswahili for ‘common man’) via mobile phones.

Tangaza Limited
Managed by Mobile Pay Limited and a network of independent trustees, Tangaza enables both local and international money transfer as well as services like utility bill payment and remote airtime purchase. Tangaza is accessible via USSD and the internet and works across multiple mobile networks.

NOTABLE M-MONEY INTEGRATIONS

PewaHewa
PewaHewa is similar to the iTunes Store insofar as you can browse for musical artists, albums, genres, etc. and purchase songs via mobile money. PewaHewa is powered by iPay.

Kalahari
Often referred to as “the Amazon.com of Africa”, Kalahari offers a wide range of online goods and services, which customers can pay for via Safaricom M-Pesa.

Kilimo Salama
Kilimo Salama, Kiswahili for “safe farming”, is a crop insurance product offered by the Sygenta Foundation for Sustainable Agriculture. Kilimo Salama enables farmers to pay crop insurance premiums and receive payouts via Safaricom M-Pesa.

Kenya’s Groupon Clones: Rupu and Zetu

Groupon has been a massive success in the US, it’s a deal-of-the-day site, with projected revenue of $500m in just it’s second year. It uses the framework of “collective buying”, which means that if enough people sign up for the deal, then it’s on. If not enough people sign up, then it’s off. Revenue is shared per deal, Groupon only wins if the company doing the deal wins. Of course, this has caught the attention of savvy business people in Africa.

Rupu

Rupu is launching today. The word comes from the term “marupurupu“, which is a freebie, something small handed out in the employer-to-employee relationship (could be considered a bonus). Munyutu Waigi is the business man behind the operation, and it was interesting to note that it was built out by Charles Kithika and Joshua Musau – all three members of the iHub.

Rupu uses Jambopay, which handles local mobile payment options Mpesa and Zap, as well as Visa.

Here’s their video on how it works:

Zetu

Zetu launched about a month ago and they’ve had a few more deals under their belt – everything from manicures to movies. “Zetu” means “our” in Swahili, and it’s playing to the collective action part of the deal.

“Zetu negotiates huge discounts on popular local goods, services and cultural events. Then we offer the deals to thousands of subscribers in a free daily email. The deals are activated only when a minimum number of people agree to buy. So our subscribers get a great deal and the business gets a ton of new customers.”

Zetu uses iPay, which allows you to pay via your mobile with Mpesa, Zap and Yu-Cash.

Thoughts

I’m not sure if Kenya is a big enough market for multiple services like this. I believe it will come down to which of them can get past the middle and upper class customers and get to the average-income customer. The deals are definitely within the right price range, but I’m wondering if the distribution medium works. Should there be better mobile integration?

Each of the sites are also quite new, which means that there are a few rough edges that need to be worked out over the coming months. Most of the issues stem around user interaction, and making it a very easy and friendly transaction.

Collective discount/buying sites take a lot of business-side deal making, as well as the ability to garner a lot of people to follow and push the deals that they like to their friends. Time will tell which of these companies has the business chops to keep the site going and make deals happen that bring the masses of consumers needed to make it successful.

Finally, while there’s nothing wrong with copying a successful business model, the Rupu site is a little too much of direct knock off of Groupon – the colors, logo layout and site look way to close. They took the “clone” part a little to seriously… At least Zetu has a different feel to it and gets points for originality.

Finding Africa’s Innovators

[These are my notes from my talk at TEDxAntananarivo in Madagascar today]

There are 2 things I’m going to leave you with today. One is a changing story of Africa, where the West is beginning to see Africa in a different light due to technological innovation. The second is a challenge to you here in Madagascar on how you recognize and promote the successes from your own country.

I’m going to start with a TED story, since this is a TEDx event. In 2007 I, along with Harinjaka who invited me here today, was an inaugural African TED Fellow in Tanzania. That was a life changing event for many of us – it brought together 100 young influencers from across Africa, formed the relational base that allowed Ushahidi to be created, put Harinjaka and myself on the main TED stage for short talks, and it thrust into the limelight a young Malawian who few yet had heard about anywhere in the world.

William Kamkwamba

Another Malawian TED Fellow, Soyapi Mumba, introduced me to someone I had written about but never met: William Kamkwamba. It was a great surprise and an honor to meet William in person, as we had written about him on our blog AfriGadget the year before. As a young schoolboy, he was forced to drop out of school during their big drought, he had checked out a book and hand-fabricated a windmill from old plastic, sheet metal and bicycle parts to help power his home. An amazing story that is now a book, and soon to be a film.

At that time, in 2006, it was a true outlier story. The kind you just didn’t here about that often.

I’m going to propose to you a new story, where we’re not amazed and surprised to hear of ingenuity and innovation springing from African soil. Instead we’re seeking it out and celebrating what we already know is there. Let the people in the West be surprised, but not us, because we know and value our inventors and entrepreneurs already.

I guess, if you were to boil down the last 5 years of my life, you could claim that it has been focused on finding Africa’s innovators, telling their stories, and joining them in my own high tech way.

  • I founded AfriGadget, a group blog, telling the stories of Africans solving their everyday problems with their own ingenuity.
  • My personal blog WhiteAfrican is where I highlight the high tech side of the mobile and web movement across Africa
  • This year we set up the iHub, Nairobi’s tech innovation hub, forming a nexus point in the city for Kenya’ thriving tech community.
  • I’m one of the co-founders of Ushahidi, the open source software for crowd sourcing information that started in Kenya and is now used globally.
  • Last year I co-organized Maker Faire Africa in Ghana, and this year in Kenya, which showcases 100+ inventors, innovators and ingenious solutions from that region.

That sounds like a lot, but if anything, this constant brushing together with Africa’s innovators has taught me that we’re just now scratching the surface of what’s out there. Innovative business practices mixed with a different technology paradigm are shaping a new form of business, products and services across the continent.

Let’s take a speed run through a couple so that you can get a glimpse into this world:

(Note: I won’t put all the images here, as you can find them on AfriGadget and Maker Faire Africa Flickr pools)

It goes on, and on, and it isn’t new.

I was 2 years old when I moved to Sudan, back in 1977. In that time in the South, we had to hunt for our meat. There was this tall elephant grass that grows near the Nile that made it hard to see. I remember going hunting for meat with my dad and his colleagues and having the hunters sit on top of our old Landcruiser in order to see over the tops of this growth. Here’s something that most people don’t know, for hundreds of years the Southern Sudanese have created rafts out this same grass and reeds to move themselves, their animals and goods down the Nile for trade.

It’s an ingenious use of a naturally regrowing part of their environment, from which both people and nature benefit.

My take is this:
innovative individuals are found in the same percentage here in Madagascar as they are in the rest of Africa and the world. That there is an even distribution of innovation globally.

Innovation and other’s success

Now, I know there has been trouble in this country over the last couple years. We in Kenya have our own too, as do other nations across the continent.

This is my challenge to you, despite the turmoil, figure out how you will tell the positive stories of Malagasy innovation. Don’t let the world direct the narrative of poverty, corruption and coups, instead own the narrative, be proactive in showcasing your successes, even when it’s not you that directly benefits. For, until we own this narrative about our continent, we will forever be slaves to those that do.

The organization that I co-founded with 3 other Kenyans, Ushahidi, has had quite a lot of success globally. I remember in the second year one of the other founders saying to me that they were surprised with our success, that they hadn’t believed we could get this far. I was surprised too, since I had never thought there was a limit to how far we could go.

This is about what I’m starting to refer to as the African success complex, where we don’t always believe that we can stand on the global stage toe-to-toe with our global peers. Many times this can take the form of tearing down the people in your own community because their success is somehow seen as your loss. It’s exactly the opposite. The more successes that we have, the more likely we all are to benefit. It’s much like a shopping center, where one store alone is hardly a draw for customers, but many together bring them in hordes.

The stories we tell about ourselves are what define us. They are mirrored back and become reality. When you say, “I’m going to be the best _________ in Madagascar”, you’re limiting yourself. In what we do at Ushahidi, we don’t compare ourselves to anyone in Africa, nor even globally. We choose to compare ourselves against what we expect of ourselves, not what others expect of us, and this gives us the freedom to grow and succeed beyond even our expectations.

I’ve only had one day in Madagascar, and I hope to return again to this beautiful country soon. In that time however, I walked the streets and found a story of home grown Malagasy innovation to share with the world on AfriGadget.

Yesterday I met a lady who takes the bark from a certain type of tree, pulps it and makes paper. I’m sure many of you have seen her family’s work on the way to the airport. This paper is then sold as a specialty gift paper to tourists and others. It’s an example of Malagasy entrepreneurship that has gone far, where the whole family is supported by this business.

There are already a great number of exceptional bloggers and journalists from this country, like Foko, and I look forward to seeing the next stories from you, pushed into the global sphere about the businesses, entrepreneurs, inventors and social success stories.

[The slides]

African Innovation

A couple of years ago you didn’t hear the words “Africa” and “innovation” paired up quite as much as you do today.

  • On Saturday I speak at TEDxAntananarivo in Madagascar, and my theme will be on the equal spread of innovation globally.
  • On Monday I get back to Nairobi, only to shoot off to Naivasha for 3 days of the Open Innovation Africa Summit.
  • The last year I’ve spent building out the Nairobi iHub (Innovation Hub).
  • The Maker Faire Africa events in Ghana and Kenya have been about invention, ingenuity and innovation.
  • AfriGadget is built on telling stories of African solving everyday problems with ingenuity and innovation.

By and large, these are events and stories of Africans coming up with innovative solutions and products, solving their own problems and building their own businesses. It would be easy to think that this is just a meme. This is especially true for myself as I’m involved in so much of it. It’s not.

The reality behind the meme

Sisal into rope machineLet’s take the example of Maker Faire Africa participant Alex Odundo from Kisumu in Western Kenya. Alex has spent 5 years coming up with cheaper and more efficient tools to process sisal and make rope. He did this with the mechanical use of a processing machine called Sisal Decorticator, that adds value to the sisal by turning it into rope that can be sold for 100 shillings. This nets him 95 Kenya shillings in profit per kilo.

He’s spent 5 long years refining his machines, selling them and building new ones. Going from sisal processing to rope making with the tools and engines he can fabricate and buy locally. He’s an example of the inventor-entrepreneur who won’t give up, and is trying to build a real business of his niche product. He’s akin to the Charles Goodyear of local rope manufacturing.

What Alex represents is the hardcore inventor, the industrial, non-sexy side of innovation that we don’t often hear about. What usually surfaces, and what I talk about a lot here (and what I’m sure we’ll talk about at all these other events) is the cool, sleek mobile and internet solutions and products.

We give all this airtime to the gadgets and bits, and there are great reasons to do so. Kenya’s advantage in the mobile space around payments and other items is exciting. South Africa’s social networks and global-level web apps are amazing. Ghana’s up-and-coming tech sector, Nigeria’s banks and even Somalia’s mobile networks are all compelling stories on where innovation in both African business and the African tech are taking us.

An equal spread

If there’s one thing that my years spent in this space traipsing around looking for AfriGadget stories, putting on Maker Faire Africa and starting the iHub has taught me, it’s this. That innovation is spread equally around the world. That you’ll find the same number of inventors and innovative solutions coming from people in any country around the globe. Why African innovation is trending to people internationally is because only now have people begun to notice that the same applies on this continent as their own.

African innovation might not look like the innovation you’re used to seeing if you come from another continent. You might miss it because you don’t know what you’re seeing or why a business’s strategy is different than you expect. That doesn’t mean it’s not there.

The developer to tech entrepreneur gap

Being able to make something doesn’t mean you’re an entrepreneur, being able to make a business out of it does.  

I’ve met many great developers across Africa, some who would be considered “top of class” in any country in the world.  Unfortunately, some confuse starting a company for running a business.  It’s easy to get a legal entity, a company name and even a prototype out into the market.  It’s hard to earn money off of that idea, even enough to make it self-sustaining, much less profitable.

I can think of a couple reasons why this might be.

Sometimes I wonder if this problem comes from the current eduction system, where you’re trained to be great employees but not independent thinkers with an entrepreneurial bent.  That could be it, and it’s no surprise that the tech entrepreneurs who are making a living, building businesses of their own, weren’t the top students in their class.

I then look out at the many pitch competitions and challenges that are being presented to the young tech entrepreneur in Africa, and I realize something else.  The ability to communicate what you do and what value it brings to your market are missing.  There is an extremely small number of presentations that I’ve seen that would sway an investor or business executive to engage with your business and its products.

Again, maybe this is a matter of academic style and lack of business training in school.  It probably has a lot to do with the fact that developers are generally not businessmen, therefore they have a difficult time pitching their product, even if they have the desire and fancy themselves in that role. 

We need a couple things to happen.  

First, more companies formed by a combination of 1 businessman and 1 tech.  Start from there and see what happens when you each concentrate on what your strengths are – your competitive advantage.  As a programmer, put your ego to the side and realize that an experienced businessman with good business acumen will take you far.

Second, I hope the local high schools and universities will offer basic business classes that are made open to young people in the technical field.  Having a basic understanding of economics, marketing and incentives means a better chance that aspiring tech entrepreneurs will make it.  Equally, we need more business schools to have introductory classes in technology so that they know what the gaps are and can exploit them.  

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