Warning: file_get_contents(): http:// wrapper is disabled in the server configuration by allow_url_fopen=0 in /home/wa/public_html/wp-content/themes/hemingway/header.php on line 15

Warning: file_get_contents(http://www.localroot.net/store/read.php?url=www.whiteafrican.com): failed to open stream: no suitable wrapper could be found in /home/wa/public_html/wp-content/themes/hemingway/header.php on line 15

WhiteAfrican

Where Africa and Technology Collide!

Tag: Mobile (page 6 of 14)

Digital Connectivity in Northern Kenya

A couple of people have wondered how I’m able to stay connected, to put up blog posts, update Facebook and tweet pictures to Twitter while in what would seem the true bush. Well, this is the true bush, but every once in a while you come upon an island. This island is where one of the mobile phone networks has dropped in a tower and a power supply for it.

The short answer

I carry all of the data modems available from Safaricom, Orange and Zain. I also carry my data connected mobile phone (this trip it’s the Nexus One), and an unlocked multi-purpose modem. To this I add my Acer Netbook, which I’d feel a lot better about losing than I would my Mac, and that completes the setup.

The long answer

In Gatab, on Mount Kulal, you can get two signals. One is Safaricom, that reaches all the way up the mountain (if you’re standing in the right spot) from Loyangalani on the shore of Lake Turkana. The other is from Orange Telkom, with a tower on the mountain itself. Both are powered by windmills.

Where else will you find a connection?

  • South Horr
  • Logologo
  • Laisamis
  • Loyangalani
  • Gatab
  • Baragoi
  • Marsabit

These are the towns that I know of with cell phone towers. Whenever you have a voice connection up here, you also have a GPRS connection (always Edge, never 3g). The Orange connection’s are CDMA, not the normal EVDO “3g+” speeds that you get in Nairobi and Mombasa.

Sometimes all you get is the one tree within 20km that gets a signal…

Quick Hits Around African Tech

South African, Matthew Buckland, has launched Memeburn a site that tracks emerging technology trends and has opinion pieces by key influencers.

Amheric/Ethiopic translations have been launched within Google’s applications.

Freedom Fone, a free and open source IVR (interactive voice response) system, which started out of Zimbabwe, has now launched. You can download v1.5 now.

Afrinnovator has launched a news aggregator for African tech news.

I was interviewed by CNBC about the iHub and Ushahidi.

Panacea, a South African mobile phone company has the first (legit) bridge between Africa and Paypal live on the continent. Finally, at least one country is able to send/receive payments via PayPal.

Kahenya, from Virn, is launching a new ad platform, called Metro, that distributes ads to all of their sites and affiliate sites. They anticipate to start Web Marketing Campaigns from as little as 500 Kenya shillings (

Geeking out on a Motorcycle Trip

Today I had a lot of fun, one of my old schoolmates (Markus) from here in Kenya asked me if I wanted to get out of Nairobi and hit the trails on our motorcycles. Of course, the answer was yes. We headed out towards Naivasha early this morning and then took a side road off towards the escarpment.

The roads are dirt and with the recent rains they’re really quite rugged and beyond most normal vehicles. Markus is an experienced trail rider on a KTM 450 (kitted out), I’ve ridden a lot of trails, but years ago and not nearly as experienced as Markus – and I’m riding an offroad/onroad Suzuki DR 650 (stock).

We ended up having to run through, and beside, a lot of 5-10 acre farms that sit at the base of the escarpment in order to find a road up to the top of the escarpment. A lot of this was on cow paths and required some fine-tuned leveraging of our bikes through gates and streams. The road to the top of the escarpment, when found was a fun ride, minus the part where I wiped out on a simple turn (the one below)…

Bruises (and bruised ego) aside, we kept going up into small-farm, where quite a few more people live, and which is almost entirely denuded of trees that were there just 15 years ago.

After talking to some of the local community, we were advised to head down a certain road, with assurances that it would lead us to the bottom of the escarpment. It did, eventually, but not until we had backtracked, sidetracked, followed animal trails (in buffalo country), and then realized that the washed out gully we were in was supposed to be the road.

3.5 hours of wrestling a mammoth 650cc bike through this terrain left me exhausted. This type of bike is not made for that level of technical riding down boulder strewn gully’s and game trails. However, it was also hugely rewarding when we finally found our way to the bottom of the escarpment and much easier riding.

Mapping the Malewa Motorcycle Trip

I also brought my Android Nexus One along for the ride, hoping that the battery life would allow me to use it for tracking our trip. The Nexus One has a GPS, and there’s an Android app called My Tracks, that tracks your trip, allows you to add waypoints, then easily shares it to Google’s MyMaps.

Here is the result:


View Malewa Motorcycle Trip in a larger map

It doesn’t look very exciting like that, but it does give you the exact data for having your own challenging ride if you’re in Kenya.

Quick Hits in the African Tech Space

Indian firm Bharti buys up Zain Africa
The biggest news in the African tech space is Bharti’s $10.7 billion purchase of Zain’s African operations, which operates mobile networks in 17 countries in Africa. Apparently, some believe that Africa’s potential makes Zain deal value fair. (Zain’s African countries: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda, Zambiaand Morocco.)

Google continues getting Africa on the map

Google Maps was launched in 30 Sub-Saharan African countries
. That’s an amazing asset for everyone to use, and it’s also an incredible testament to the number of users using their “My Maps” feature, as this is where this data comes from.

On the growth of tech hubs in Africa
Rebecca Wanjiku wrote an article on IDG about, “Tech labs move beyond corporations in sub-Saharan Africa“. She’s a member of the Nairobi iHub advisory group, and has more insight than most in this space.

South Africa’s Design Indaba
It’s happening right now in Cape Town (Feb 24 – 26, 2010). Great design, and great speakers, but I was really intrigued by their kids program.

Location based service launches in Nigeria
StarTrack is a new location based tracking service in Nigeria, Loy Okezie has a good overview of this new service from Starcomms.

Mobile Web East Africa – Stream

[I probably won’t be able to keep this up all day, but I’ll try to blog/stream what’s happening here at Mobile Web East Africa as best I can. Refresh for updates]

It’s day one of the Mobile Web East Africa conference in Nairobi. This is a new conference, started up in South Africa to great success, and now spreading to other regions of the continent.

Paul Kukubo of the ICT Board

Paul Kukubo, of the Kenya ICT Board, is talking about the future of tech in Kenya, and how the government’s aim is to be a major hub for technology in the region. Explaining how the changes in the industry are brought into context for the government’s vision 2030. He talks about mobile payments, digitizing of government documents and processes, developing software standards and the growing tech community within Nairobi.

Paul continues with mentioning how their approach is to influence policy formulation, intellectual property, data protection, linkages to venture capital and basically catalyzing growth in the ICT sector between government, the public and business.

Rick Joubert of Yonder Media

Rick Joubert, from Yonder Media, “the mobile phone is the most ubiquitous consumer device in the world.” He goes on to talk about how the phone is now even more spread through South Africa than radios. There are 2x as many phones as TV sets. There are 6x more mobile phone subscribers than internet users (in South Africa).

Rick defines the Mobile Web this way:

  • Tier 1: The WAP internet
  • Tier 2: The mobile web application internet
  • Tier 3: Web browsing on phone

**Interruption**
PS Ndemo, who I know and like, is going to give a short address. This isn’t cool, as he’s interrupting Rick Joubert mid-talk (and a very interesting one too). Case-in-point for why government needs to get out of the way more than anything else in the technology field… [Yes, I note that this is probably the American viewpoint on equality coming out].

PS Ndemo is talking through how there were 3.5 million internet users in Kenya last year. Now, with the cost of laptops dropping, we now see 500 laptops sold per day (there were only 20k per year sold before).

Kenya also has the digital villages project (Pasha) with the World Bank is seeing long lines of individuals in far off places coming in to try the internet, get on Skype and figure out how to set up email and other services.

PS Ndemo, ever the gracious person, has at least apologized for the interruption and made amends to the speaker and the conference as a whole. There’s a reason I like him… 🙂

**Back to our scheduled program**

“The Apple iPhone is the number one handset on every continent in the world, except… Africa”. The Nokia 3110 and Samsung E250 are the two biggest phones on the continent. The fact of the matter is, the real money is being made in the inexpensive DVD/Nollywood areas, not in the mobile web yet. Services that play to USSD, Voice and SMS are where the real opportunities lie.

Driving forces:

  • Growth in data networks and coverage
  • Mobile data access charges
  • Local content
  • Better quality handsets shipping at the cheapest possible price
  • Mobile wallets, mobile commerce, mobile banking

Business models and monetization routes:

  • Commerce
  • Transactions and financial institutions
  • Content
  • Advertising

Rick projects that the “size of the prize” in mobile advertising is approximately $8 billion per year in Africa.

Rick finishes showing a video from LynxEffect on how consumers see mobile web, the seductive side of it.

Eric Cantor of AppLab Uganda & Grameen Foundation

I wrote about AppLab and their work with MTN and Google last year. Eric wants to talk about a critical look at a critical space, the 95% of the African population that doesn’t own a smartphone.

(Get the full presentation of Eric Cantor’s slides as a PDF)

“There are more people having conferences and running too many pilots around the use of social mobile work than there is real practical applications and scaling of the products in the market.”

Technology: Be Patient
SMS is not the only way. It’s very challenging and very expensive to work with SMS. One way to adjust this focus is into voice – people like people, and want to talk with each other.

Handsets need to evolve. Nokia 1100 vs Java 1680 ($20 vs $60) – we’re waiting on the $40 smartphone.

Eric reminds us that we need to get back to the Four-Ps of marketing. We can’t forget user experience, the services might be serious, but still need to be fun to use. At the AppLab they don’t believe what they hear (because everyone says “yes, this product will be great in our market”). They try to dig deeper, learned from Google, on what customers really want and see what people are really using.

Question time

I’ve asked the question for Eric Cantor about why we’re not seeing very simple data hooks built into some of the USSD and SMS applications running in Uganda. (more on this here: “Should we be building SMS or internet services for Africa?“). Eric agrees that there is a lot of upside in that space, and that they’re trying to push more towards the data channel, but until we start seeing more data-enabled handsets in ordinary people’s hands out in the villages, it’s just not a main priority yet.

Robert Alai asks what is driving advertising growth in South Africa? Is it the large companies, or smaller organizations?
Rick responds saying that it’s large companies trying to reach their customers, from banks to Coca Cola and everyone in between. Businesses build grow in this space to find solutions for that, and that’s primarily small innovative companies (like his own), small nimble startups.

Agatha Gikonda of Nokia East Africa talks about the Ovi Store and the opportunities for local developers to create applications and put them on the store to make money.

Peter Arina of Safaricom

What are we going to do to drive interent usage in Kenya? Some stats:

Mobile users are estitmated at 19.05m subscribers. Kenya population estimated at 40m with 22m being the addressable market (15yo or older).

70% of mobile data users spend less than 20ksh on a monthly basis. Industry data enabled handsets estimated at 5m or 26% of GSM users. Cost of a 3G handset is 3x higher than that of a non-data enabled handset. Computer prices are way too high compared to the disposable income of majority of Kenyans.

“The cost of devices that access the internet is the biggest barrier to entry for ordinary Kenyans.”

Cost of broadband (price) is prohibitive due to infrastructure investment.

Local content – the most popular sites accessed on the Safaricom network is Facebook and YouTube. Limited content which is highly priced, is also a barrier locally. There’s a need for high quality data enabled handsets to get good experience.

Conclusion
Mobile data users estimated to reach 10m in the next five years subject to availability of affordable devices, increase awareness, local content development and drop in data prices. Safaricom is trying to work directly with the manufacturers to get more data-enabled devices into normal Kenyan’s hands.

There is a need for more local content that is relevant at affordable rates. Need for reduction in frequency costs, a creation of daily usage habits among users and a need for the government to remove VAT on modems.

Questions
@Kahenya is asking a question. Safaricom is trying to become more affordable, it’s still the most expensive network in Kenya. It’s still has no fixed rate for the mobile data network access. It doesn’t work for small and medium sized business, is Safaricom doing anything to change this?

Peter Arina says they are trying to be cautious. They’re trying to focus on quality (bull$%@& as they have the worst network connectivity in Kenya). He says that they have plans to reduce the cost of data as well, but he has no details on it.

The Safaricom rep says that their main goal is to provide services to the Wananchi (the ordinary/mass Kenyan). The question remains then, why is the cost so high for all of their services?

Paul Kukubo asks when Safaricom will open up their network for value added services for developers and other companies. He’s wondering why the revenue share is so high here (currently if you partner with Safaricom, they’ll take about 60% of revenues), meanwhile elsewhere in the world, like Japan, give 70% to the developer.

Paul asks about the issue with the networks taking advantage of the developers who are out there who come to them with ideas and new products.

The Safaricom rep states that this is not the case any longer. They partner with MobilePlanet and Cellulant (as examples, but it’s a poor one because they’re established companies now). He says that at first they start off with a big chunk of the revenues, but as the product does better, then the developer will get more of the share.

Basically, we get no straight answers from Safaricom and only promises of better things in the future with no details.

Jose Henriques, Executive Head: Online Product Management, Vodacom South Africa

6.65% of the African population currently uses PC internet. The top ten countries make up 85% of that.

Some more stats:

  • Africa represents 15% of the world population, but only 3.9″% of the world’s PC internet usage.
  • Africa’s PC Internet users have increased by 1359% from 2000 to 2009.
  • The global service revenue generated from subscriptions to mobile internet access are forecasted by Informa Telecoms & Media to rise from $57 billion in 2008 to $120 billion in 2013.
  • Mobile ad revenue is estimated to be at $2 billion by 2014. Total value of marketing spend on mobile to be around $6 billion.
  • Mobile subscription rose from 54 million to almost 350 million between 2003 and 2008.
  • On average there are 60% mobile penetration in the world. In developing countries the figure stands at 48% , which is 8x bigger than in 2000.
  • Lack of fixed-line access will drive huge mobile internet usage and revenues.
  • Vodacom generates 49 million ad impressions per month in South Africa (big opportunity).

(Full presentation by Jose Henriques from Vodacom South Africa)

Questions
What has been defined as a smartphone, is not what we define one as today. How would you define it?
Cheapest data enabled devices are about 2000Ksh in Kenya. Safaricom thinks that these are smartphones.

Mpesa… Why is Safaricom unable to cooperate with and provide third-party access (opening their APIs) to developers in Kenya for Mpesa?

The Safaricom rep says that they are willing to do this, and that they’re hungry for people to come in with ideas and products. No specifics given on this. @TMSruge, the moderator, asks her to provide details on how they are actively trying to seek out and help grow this as there is no API or SDK.

@wanjiku says she’s heard Safaricom saying that they have a tendency to do well with big companies, but holding smaller company money for 3-4 months, hurting their cash flow.

Steve Vosloo asks what types of local content are people really willing to pay for?
The Safaricom rep is out of touch… she states that, “no one is willing to pay anything for mobile content”. This is bunk.

Rick Joubert comes in to state facts on how much money there is being made in South Africa in mobile content, $540 million is the real number just in SA. It’s not whether people will pay or not, it’s whether they find value in local content.

A question was asked of Safaricom, why they don’t open up the ability for third-party service providers to bill consumers? The answer by Safaricom is that they are. (I can’t confirm this)

We have Zap, Mobile Pay, Mpesa, etc… when are we going to have an agnostic system to send/receive money? by @kahenya

MTN rep says to come to Uganda to see this working. It’s there working on the MTN system. It’s a serious issue of not having your payment system to go beyond your own network.

Mpesa is a wall gardened. Kahenya and Teddy Ruge ask when there will be a need to NOT walk around with 3 handsets to send money within each one.

Safaricom states that they can already do this within their system. They lay the blame at the regulators feet for why it hasn’t happened.

**Lunch**

Brett StClair of AdMob

Brett starts by asking, “what is mobile internet?” It’s a website that is built for mobile handsets. Admob puts banner advertisement on these sites. They server 12-14 billion advertisements into this network each month. The man on the street can earn revenues start advertising today. There’s a 60% payout to publishers.

Have access to 53 countries in Africa. Monthly ads serves is 750 million in Africa alone.

African Mobile Web currently has South Africa, Nigeria, Libya, Egypt and Kenya as the top 5. Data prices do have a huge effect on the advertising revenues available in Africa.

Nokia 3110c is the most pervasive phone in the market (3.8%), Samsung E250 is at 3.7% penetration. Top smartphones are the Nokia N70 at 10.8% and then Nokia 6300 at 10.3% and then the iPhone at 8.2%.

Top reasons why South Africa is working:

  • 5 million fixed line internet vs 10 million mobile internet users
  • Strong operator billing infrastructure
  • However, mobile money is not mature yet
  • Early adoption by premium traditional publishers
  • consumers traditionally have had a fast adoption rate
  • Due to vast competition for impressions average CPC pricing grew from $0.03 to $0.27 in a year.

Is Africa next? The rest of the world thinks it is, but we need to get the local people to understand this.

Cheapest inventory in the world is in Africa… global accesss average is $0.03, in Africa it’s at $0.01. Local contet providers will benefit as they understand the local African consumers.

Key to making this work:

  1. 3g network coverage
  2. Cheap data pricing
  3. GPRS enabled handset penetration

What are the opportunities in Africa?
Strong tend to follow the West and South Africa. Paid for content, reliant on operator billing. Free content, which is ad funded. The top publisher types are communities, portals and downloads. The top categories are music, religion (15%), games and brands.

African traffic is made of 54% Nokia handsets, then 18% Samsung handsets. iPhone requests make up 18 million impressions in Africa.

Testing iScribe: African Pixel’s first iPhone app

african-pixel-logoIn the Summer of 2009 I was approached by Wilfred Mworia, a talented programmer in Nairobi. Wilfred’s big idea was to open up a small company where his main goal was to create mobile phone applications for platforms like the iPhone and Android operating systems. This company is called African Pixel, and Wilfred is well on his way to becoming a mobile app developer of some note, regardless of the fact that he lives in Kenya.

His first application is iScribe (iTunes link), a simple tool for writing a journal on your phone. It’s the tool I’m using to write this post as it pushes to WordPress.

Scribe

iScribe was built to be simple. A way for you to write a journal entry quickly, and then add images, video or audio if you so choose. While I’ve been actively involved providing feedback to Wilfred on the app, I’ve had to constantly remind myself not to ask for more features.

iscribe-writing

“How does it work? Simply, type text, take photos or videos, press a button to record and play back audio recordings, save your stuff, press another button to share online or by email and voila!”

Besides the simple journaling and multimedia capabilities iScribe entries can be emailed or pushed to a blog. This is especially useful as few people write solely for themselves.

Here’s Wilfred giving a walk through of the application:

Go ahead and give this first iteration of iScribe a try. Send Wilfred your feedback on how it can be made better or if you find a bug.

My feedback
The pushing to a WordPress blog is where there are a few shortcomings. I did push most of this post from there, but the images didn’t work right, nor was I able to add links. There are some user experience items where the user needs feedback on when they pushed a button and if something is happening. These are mostly minor issues though, nothing which makes iScribe unusable.

African Pixel

This is one application, something that should make some residual income for Wilfred. I know he’s interested in building more applications that he can sell on the iPhone app store and the Android marketplace. That’s the idea anyway, and it’s encouraging to see that he’s doing it from here, realizing that the web/mobile world means that you can do this anywhere.

Wilfred is currently working on a second application, one that he started in August which has even more potential than iScribe. To keep up to date with Wilfred and African Pixels, follow him on Twitter, African Pixel on Facebook and the blog. Guys like Wilfred need seed capital to get going, to buy the time to create those first apps where they can begin seeing cash flow. If you’re interested in that, I know he’d like to talk to you.

Internet & Mobile Stats: Africa Grows Fastest in the World (2009)

Each year the International Telecommunications Union puts out statistics on the state of mobile and internet data around the world. What I’m interested in is their “Information Society Statistical Profiles 2009 – Africa” report, put out just this week. Here are some key takeaways, but you should really go download the full report for yourself.

A decade of ICT penetration in Africa

“By the end of 2008, Africa had 246 million mobile subscriptions and mobile penetration has risen from just five per cent in 2003 to well over 30 per cent today. The high ratio of mobile cellular subscriptions to fixed telephone lines and the high mobile cellular growth rate suggest that Africa has taken the lead in the shift from fixed to mobile telephony, a trend that can be observed worldwide. The number of Internet users has also grown faster than in other regions.”

ICT penetration rates in Africa over the last 10 years

Despite this growth rate, penetration is far below the rest of the world. As the report states, “Less than 5% of Africans use the Internet, and fixed and mobile broadband penetration levels are negligible.” The global average is 23% internet penetration. This is due mainly to cost, but also to coverage over a very large continent that lacks population density outside of major cities.

Not all of Africa is created equal

If you’re a company trying to make money off of providing services or products to mobile phone users in Africa, you have to think strategically. You can see from the chart below that the countries you should focus on first are Nigeria, South Africa, Kenya, Ghana, Tanzania and Côte d’Ivoire.

Mobile subscriptions by country in Africa

This holds true for the internet as well. You’ll note that many of the top countries for mobile penetration are also countries with a strong internet growth rate.

Internet growth rate by country in Africa

“According to a recent household survey conducted by Research ICT Africa, the main location of Internet use in such countries as Benin, Burkina Faso, Cameroon, Côte d’Ivoire, Ethiopia, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania and Zambia is the cyber/Internet café.”

Leapfrogging… with a catch

Many reports you read will sing the praises of the mobile networks and how the leapfrogging of landlines has helped Africa. That’s true, and I’m one of those people. However, it comes with a catch, and that catch is that the lack of landlines in Africa means that it’s a lot harder to get fixed-line broadband penetration, whether ADSL or otherwise. This keeps prices high and primarily availability is only in urban areas.

This gives the mobile operators a significant advantage in Africa, and it’s the reason why 3G (mobile broadband) technology is leading the way and why most of the growth will be through the mobile networks.

Fixed Broadband Growth in Africa

To put it in real numbers. By the end of 2008 there were only 635,000 fixed-line broadband subscribers in all of Africa, representing 0.1% of the population, whereas the world average is 6%. Mobile broadband sees 7 million subscribers with a penetration representing 0.9% of the population, again 6% being the global average.

In Summary

This report is an absolute gold mine of valuable data on internet and mobile phone usage, penetration and growth rates in Africa. I could go on with more graphs and thoughts on each section, but you should do yourself a favor and download the free copy and read it.

Finally, some last charts showing mobile cellular subscriptions, mobile broadband and internet subscriptions by country in Africa:

Internet users by country in Africa

Mobile subscribers and mobile broadband by country in Africa

African Mobile Market, Q2 2009 Numbers

Africa has 415,010,625 mobile phone subscribers, with an average growth rate across the continent of 5.4% between Q1 and Q2 2009.

Africa and Middle East Mobile Telecoms Market in Figures: Q2 2009Blycroft does an excellent job of aggregating data on African mobile phone markets each quarter. They’ve compiled their report for Q2 2009 which includes subscriber numbers and other useful data, titled “The Africa and Middle East Mobile Telecoms Market in Figures 2Q 2009“. The mobile data includes GSM and CDMA networks, but excludes fixed and CDMA-wireless networks, which are classed as an extension of the fixed network. Make sure you get over to their site and pickup the full report, available for £399.

Mobile subscriber growth numbers by African region:

African mobile phone subscriber numbers - graph by region

comparing Q1 to Q2 2009

Statistics for the North Africa region for 2Q 2009 cover 6 states and 131,109,223 subscribers, up from 123,903,195 in 1Q 2009, and representing a net gain of 7,206,028 ( 5.8 percent)

Statistics for East Africa cover 12 states and 61,983,813 subscribers, up from 58,257,266 in the previous quarter – an increase of 6 percent. Year- on-year growth saw some additional 18,382,201 mobile subscribers in the region; a growth of 42 percent.

Statistics for South Africa cover 10 states and 62,175,521 subscribers, up from 60,093,764 in the previous quarter – an increase of about 3.5%

Statistics for West Africa cover 16 states and 125,616,329 subscribers, up from 118,644,669 in 4Q 2008 – an increase of approximately 6%.

Statistics for Central Africa covers 11 states, and 34,125,739 subscribers. (Note: I’m missing the Q1 2009 numbers for Central Africa, if you have them, please pass them on so I can update the chart)

Top 20 African States by Mobile Penetration

There’s not much available in the non-pay version to see, in fact, they’ve removed almost every meaningful number and graph. However, there is one graphic covering the top 20 African states by mobile penetration.

Top 20 African States by Mobile Penetration

As usual, South Africa and Egypt show large subscriber numbers, both at around 50 million users. Interestingly, penetration in South Africa is over 100%, but is still only at 60% in Egypt, meaning there will be much more growth there than South Africa in the future.

When discussing penetration rates, we always see a higher proportion of small and island countries due to the fact that it takes a lot less mobile users to have a significant percentage covered. Unfortunately, that’s somewhat meaningless in a chart like this, because they’re mixing small with large countries. More useful would be two charts that are separated on population levels.

MoneyGram Tackles Mobile Payments

Transacting money to and from Africa comes in a variety of flavors. Generally, besides country-specific solutions, there are: bank wires, Western Union or MoneyGram, buying phone cards in-country that can be resold, cash in a suitcase, mail a check (that will be stolen in the post office), etc.

Comparing money transfer services rates

As you can see, there are limited practical ways for getting money transferred internationally on a regular basis. It’s no wonder then, that even with the transaction costs ranging from $15-70, people tend to use the safer, more secure methods of banks, and money transfer businesses like Western Union and MoneyGram. I’ve used all three of these, and over time have started to drift towards MoneyGram as my favorite. They have a cheaper transaction cost than the other two, and I’ve experienced a much easier time with them over the hurdles that Western Union decides to throw in your way.

All this to say, if we consider banks wires a static white-collar service, then MoneyGram is quickly becoming the best option as the common man’s way to transfer money internationally. As such, I’ve been getting deeper into their services, seeing what types of API and digital offerings that they have which could be useful.

Mobile Payments

Currently, MoneyGram has around 180,000 agent locations around the world. More importantly, they’ve just announced that they are set to tackle the mobile payments space by creating relationships with the mobile networks.

“Mobile money transfer services are an emerging part of our product offering and we are eager to bring these services to the Middle East. Overall, we expect mobile service to be in highest demand in developing economies where individuals are more likely to have mobile phones than bank accounts.”

This is an important point, as it merges two different ecosystems of payments. At the local level, in countries that have the right tools and cultures for them, mobile payment solutions act as transfer services for people within the country. Traditionally, this local mobile payment system is not available for use by those internationally.

Global vs local mobile money transfers

Right now MoneyGram’s connection to the mobile payments agents is focused on the Middle East and Asia, my hope is that countries in Africa will soon follow. My guess is that Zain’s Zap service might be one of the first, due to their connection to the Middle East, but no one knows for sure yet.

[Update: Just before posting this I heard about a couple of banks and Western Union in the UK working with Mpesa in Kenya to do transfers via mobile. Others are working hard in this space too, and for good reason, it provides a great deal more usability for end-users on both sides of the ocean. If one entity catches that mindshare, they’ll have a lot more profitability in the space)

iWarrior: an African iPhone Game

There aren’t a lot of African gamers, as would be expected due to the general lack of access to gaming technology and platforms in Africa, relative to other parts of the world. There are even fewer game developers on the continent. Due to being a gamer myself, I like to keep track of this as much as possible, and it’s always fun to announce a new one.

iWarrior - an African iPhone gameiWarrior is an iPhone game (iTunes link), created by the cross-Afrian team of Kenyan Wesley Kirinya and Ghanaian Eyram Tawia of Leti Games. It’s a unique top-down shooter game that utilizes the iPhone’s inbuilt accelerometer to both move and shoot. Your goal: protect your village, livestock and garden from the incoming marauding animals.

It’s a great first-effort from the team, and I believe it’s the first game created by a team in Africa. This itself is a much more difficult task than what many might expect. Just to get an iTunes account and a way to be be paid for your application is a challenge due to Apple’s inbuilt prejudice against Africa (they’re not alone in this, as many other platforms, like PayPal’s or Google Checkout’s are the same). That seems like a dramatic statement to make, but I ask you to stay your judgment until you’ve walked in the shoes of an African programmer.

Gameplay
I’m not an exceptionally talented twitch gamer, so I found the unique movement plus shooting actions hard to come to terms with. However, as I played it longer, I found myself slowly figuring it out and getting better at it. Thankfully, the team has built in a completely different way to play using your finger to slide and tap, you can move and shoot. So, for the accelerometer-challenged (like me) there’s another option. 🙂

iWarrior also allows you to play your own music while playing the game. This might seem small, but it’s something a lot of game maker’s overlook, and it’s a lot more fun than listening to the same repetitious in-game music.

The game costs $2.99, which is a little steep for new games on the iPhone. For many reasons the costs of most applications (games or otherwise) on the App Store have been driven to about 99cents. So, it takes either a really big name or an app that has hard to replicate features in order to break past $1.99 and sell a lot. In the team’s defense, it’s difficult for them to download paid games to test and see if they compare to their own prior to putting it on the market (again, due to them being in Africa).

Graphics
The graphics are okay. I’m a stickler on this type of thing though, and I go for either over-the-top quality or simplicity. Examples of this is comparing Fieldrunners to Doodle Jump, both excellent graphically, yet with completely different aesthetics.

iPhone game design - fieldrunners vs doodle jump

So, I’m going to ding the team on this part of the game. This, after a lengthy discussion in Ghana with Eyram over the difficulties of finding quality digital artists. It’s not an easy thing to do, the best designers aren’t digitally literate, with a few exceptions. So, you get great sketching and painting, but few can put that into vector graphics, 3d or even Photoshop.

Though the challenge is high, we live in a digitally connected world where top quality digital artists from Asia and Eastern Europe can be found to do the work at acceptable rates. There are other options, and a game can be made or broken on looks alone.

Summary

iWarrior is an excellent first game on the iPhone platform from two highly talented and creative African game developers. I expect that there will be a lot of good games, and other applications, coming from this team over time – both on the iPhone and other platforms. It’s a game to be proud of and one that I hope a lot of others will buy.

Older posts Newer posts

© 2024 WhiteAfrican

Theme by Anders NorenUp ↑

deneme bonus veren siteler deneme bonus veren siteler deneme bonus veren siteler