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WhiteAfrican

Where Africa and Technology Collide!

Category: Web Stuff (page 44 of 45)

Reach Local – Allowing Small Business to Compete in Local Search

Local Search - Wide open for search professionalsMany of the mainstream news agencies and those who focus on search in discussion groups often only lightly touch on Local Search. Local Search is overlooked by most search professionals, mainly due to the fact that there are bigger fish out there for them to tap as clients.

Search professionals tend to focus on large companies with bigger marketing budgets. If you can find a client willing to pay you $30k per month to manage their SEM, why would you bother going after 6 clients who can pay you $5k each? This means that there is extra competition among search professionals in the upper-end of the market, but that leaves a vast majority of small- to mid-sized companies still untapped for SEM business.

At some point a company will figure out how to break into and completely monopolize the lower-end of the search business – Local Search. A few companies already have offerings in this are, the best being Reach Local. Reach Local’s service allows you to pre-set your spending budget, provides a website for those that don’t have one, and also tracks:

  • Web Site Visits
  • Phone Calls
  • E-Mails
  • Coupons

A tool, like the one Reach Local provides, allows a smaller company who doesn’t have the time or resources to manage a complicated search campaign access to the big leagues of search. The best thing about Local Search is that it’s local – meaning it provides focused results that don’t waste the company’s money on wasted and meaningless clicks.

eSnips – Online Storage for Digital Packrats

eSnips - 1Gb of online storageI came across an interesting web tool today called eSnips. I’m giving it a whirl now to see if I find it useful, but the feedback I’ve read online has been pretty much positive all the way around. TipMonkies and Passing Notes both give it a “thumbs up”.

eSnips, by Net Snippets, is billing itself as a free online research management tool. It has substantial storage space of 1 Gb, and comes with an easy to use interface and a downloadable toolbar to make the upload job even easier.

So, you might be wondering what you can “snip” that might be of use to you. Well, here’s a list:

  • Links
  • Text
  • Images
  • Video Files
  • Full Pages
  • Data/Images from your personal machine

The real benefit is that you can share your research whether it’s useful, useless or otherwise. Though you might have other ways of transporting or storing data, from what I see so far you probably don’t have something as easy to use and fully integrated into the web as eSnips.

My Advice: Give it a try and see if you like it… It’s FREE and it’s from a reputable company.

Africa Insight: Many computer users in Africa don’t have a computer, they go to net cafes. Besides a large 2 Gb Gmail account, this might be a great way for those users to increase storage space and be able to access it from any cafe or computer they have access to.

Google Joins Blog Search

Google Blog Search - BetaFinally, one of the big boys has joined the blog search niche. I wrote about this at an earlier date (Blog Search vs. Standard Search) on my company’s corporate blog, so it’s interesting to watch it unfold.

I’m not surprised that Google created it’s own blog search tool, but as of now I’m underwhelmed by it. I’ll stick to Technorati and Blo.gs until something truly better comes along. You can try out the new Google blog search at blogsearch.google.com.

Skype Goes for $2.6 Billion to Ebay

Wow, that’s a lot of money. You start throwing around numbers like $2.6 billion and people will take notice.

Skype - free online communicationsI use Skype, it’s a great way to keep in touch with my family around the world. It’s free, except for that internet connection that I already pay for, so why not use it? Not only does it allow me to talk to my family, but I can send them an attachment through Skype at the same time – things like pictures or small movie files. The team at Skype put together an incredible product and I’m glad they’re going to get paid for their efforts.

eBay buys skypeThe big question is how this works into Ebay’s overall strategy. I admit to “not getting it” on this one, but I’m sure someone can enlighten me on how purchasing a communications company fits into being an e-commerce giant. Is eBay trying to reinvent itself? The quote below from eBay president Meg Whitman did nothing to clear up my question:

“Communications is at the heart of e-commerce and community,” said Meg Whitman, eBay’s president and chief executive. “By combining the two leading ecommerce franchises, eBay and PayPal, with the leader in Internet voice communications, we will create an extraordinarily powerful environment for business on the net.” (NY Times)

I guess only time will tell, but I for one am interested in understanding the underlying reasons for this move. Plus, I want to make sure Skype works just as well (or better) for me in the future. eBay doesn’t exactly have a stellar record of taking over companies and giving good service. PayPal, though useful, has had it’s fair share of blunders and is staggeringly disappointing in the customer service department.

White African Web Browser-Share

White African - Web Browser-Share

I took a look at the statistics for the web browsers used to visit WhiteAfrican.com. I have to say that I am VERY pleased with my readers for using Firefox as their browser of choice. If you’re not using it, and still using Internet Explorer, please visit the Firefox website to download the browser and give it a whirl. I’d also like to point you to one of my past posts on the topic for reference: “Firefox – Or, how I kicked IE to the curb“.

Consumer Power – Dell’s Experience

An incredibly intersting story of how one man’s experience with a company has adversly affected that company in a LARGE way. Companies are slowly learning that consumer power is something that they will have to listen to and respond to.

Dell Hell - One Company’s Run-in with the PublicTo: Michael Dell….
CC: Michael George, chief marketing officer and vice president for the U.S. consumer business, Dell

Gentlemen,

Your customer satisfaction is plummeting, your marketshare is shrinking, and your stock price is deflating.

Let me give you some indication of why, from one consumer’s perspective. I won’t bore you with all the details of my saga of Dell hell; you can read all about it here and here. The bottom line is that a low-price coupon may have gotten me to buy a Dell, but your product was a lemon and your customer service was appalling.

Read the rest here.

The truth is that each customers negative experience might not have the size audience that Jeff Jarvis’ does, but that they still have an audience. For example, I average about 30-40 readers a day here on WhiteAfrican.com. Add to that the number of friends and family I talk to on a regular basis. If I’m pissed off enough to blog about it, I’m probably pissed off enough to tell everyone I know offline as well. Even if only 20% of the people I communicate with act, that’s probably 15-20 people who will walk away from the company I’m upset with.

Mambo – The Death of a Great CMS?

I’ve looked around at a number of open-source CMS’s, and Mambo stood out as one of the best on the market. I’ve used it for 3 different websites now, and have found it easy to use, logical, and best of all – it has had a great group of developers who update it frequently. They’ve won Best of Show for a couple of different shows, once even beating out FireFox (which really says something).

The Death of Open Source Mambo CMS

I’m a little upset because of recent politics and power plays that have been going on between the original company who created it; Miro, and the Mambo Development Team – a group of individuals who donate their time to continue development of this application. Read about the political situation here.

The reason I’m upset is because it looks like the application that has grown and been embraced worldwide is going to disappear as a viable free CMS option. If you care at all about this type of stuff, you can read more about what the Mambo Development Team has to say at the website OpenSourceMatters.org.

So, David thanks for pointing this out to me… and a special thanks it is because now I’m pissed off and want to kick Miro CEO Peter Lamont in the head! Money grubbing bastard.

Original Essays and Articles – I Love Content That Makes You Think

Though I like to put my own content and thoughts out on this blog, sometimes I just have to hand the baton to a better writing contemporary. Paul Graham writes some great essays about technology and business, and my friend David Seruyange is one of those gifted bloggers.

Seruyange, a Ugandan guy I grew up with in Kenya playing soccer and basketball against, does a far better job of expressing himself about the essay than I ever could. At this point, I will humbly bow myself off of the stage and point you towards David’s blog article.

Here’s an exerpt from Paul’s Essay:

Business still reflects an older model, exemplified by the French word for working: travailler. It has an English cousin, travail, and what it means is torture.

Here’s an exerpt from David Seruyange’s blog:

If there was a draft for my future start up, I’d take a clever programmer from Microsoft over some of the really smart amateurs I know because they’d be better at getting the job done. I’d take the fratboy, even though I wouldn’t want to talk to him too much, over the geek to do the sales work. And I’d take the most down to earth, practical, literal person to do the operations work over the most gifted hacker/artists I knew. I’d want a lot of talent, but not the 2004 US Men’s Olympic basketball team.

There’s nothing like reading an original thinker’s essay, then having them debated by another great thinker and writer.

Firefox – Or, How I Kicked IE to the Curb

Get Firefox!I’m a huge fan of Firefox. I have just recently begun to realize that because I work in the tech/web world that I assume that everyone else is aware of the same changes on the web that I am. Not true at all. In the same way that I am not as aware of current trends in other industries, things like biotech or current Angolan politics, others are not cognizant of the sea changes that are going on in the web.

Here is my simple intro to Firefox after discussions with non-technologically inclined family and friends:

Firefox is a web browser. You can use it in place of Internet Explorer, AOL, Safari, or whatever else you might be using. Why switch? There are a couple of easy answers to that question, the first being security compared to Internet Explorer, ease of use, tabbed browsing, and plugins.

You can have Internet Explorer AND Firefox on your computer at the same time. My suggestion is to download Firefox at here. Try it out and, try the tabbed browsing (ctrl+T), and read up on the different plugins. You can also import all of your favorites from Internet Explorer, so if you’re like me, you won’t be going back after the switch!

Online Revenue Growth

If anyone has any doubts about the revenue growth online, please reference the graph above. As you can see, there was a large dip from 2000 – 2002, which gradually caught up and overtook the best of the 90’s “boom” by 2003. This time the growth has a firm foundation and is no longer built completely on speculation.

Internet Revenue Growth - IAB

Search engine marketing (paid ads on search engines) has been a huge growth area. Media spending has experienced even more growth with increased usage of the internet around the world. The deterioration of eyeball time on traditional media like TV and print has caused a swing in the amount of money that large advertisers are pushing into the online world. When they no longer get their “bang for the buck” on TV, the web is a good place to go.

World Internet UsageFor reference, here is a link to the number of users in each country worldwide. Of particular interest to me is the fact that it looks like Africa is missing the boat here.

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